Ms. Baylor

Julie Baylor

CHA, LEED Green Associate

Julie Baylor Hospitality Consulting

For more than two decades, Julie Baylor has worked in various roles within the hospitality industry, encompassing nearly all areas of hotel operations: Guest Services, Sales and Marketing, Banquets and Catering, Revenue Management, Accounting, Safety and Security, Capital Planning and Execution, Rooms Management, Training and Human Resources.

A California native, Ms. Baylor has always held a special place in her heart for the California coast, recognizing its strength and beauty, as well as its vulnerability. This love of nature combined with her industry expertise has cultivated a desire to help preserve natural habitats that sustain travel and tourism by lessening the environmental impacts of the hotel industry. Her expertise, and passion, is for the hotel industry, and therefore she has made it her career and personal mission to help hotels do their part to save the world from climate change.

In 2010, Ms. Baylor co-created and spearheaded the “Gateway to a Greener LA” initiative for the Gateway to L.A. business district. The initiative was the collaborative effort of partners Radisson Los Angeles Airport Hotel, West Los Angeles College, and the Gateway to LA business district, to provide guidance and mentorship to businesses within the district with the goal of achieving measurable green outcomes. The year-long project resulted in the certification of 4 hotels, or a total of 2,735 guestrooms, representing over 38% of the room inventory within the district.

Ms. Baylor holds a Hospitality Operations degree from Monterey Peninsula College, a Hospitality Management diploma from the AHLA Educational Institute, and Certified Hotel Administrator (CHA) designation. She is also a credentialed LEED Green Associate.

Ms. Baylor can be contacted at 323-540-4449 or julie@juliebaylor.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.