Mr. Sanders

Rowan Sanders

Director of Marketing & Communications

Veolia Energy North America

Rowan Sanders has been Director of Marketing and Communications for Veolia Energy since April 2007. In this position, Mr. Sanders is responsible for brand management, crisis communication, public relations, and internal communication.

Veolia Energy is an operator and developer of efficient energy solutions, with extensive experience in energy management at nearly 24,000 hospitality, cultural, sports, and education facilities around the world.

Prior to this position, Mr. Sanders oversaw a new print publication, Review of Allergy, Asthma and Immunology. Before that venture, he spent eight years in the electric utility industry in Texas at Texas-New Mexico Power Company (TNMP) and its affiliated retail electric provider, First Choice Power (FCP), which was formed to serve electric customers when the Texas market opened up to competition in 2002.

Mr. Sanders earned a Master of Management degree in E-Commerce at the University of Dallas (summa cum laude), a Master of Business Administration (MBA) degree at Texas Christian University, and a Bachelor's degree in English from McGill University in Montreal, Canada.

Veolia Energy serves the full range of businesses involved in retail, hotels and leisure including hotels, casinos, retailers, shopping centers, hotels and restaurants, arenas and stadiums, convention centers, museums, tourist destinations, sports and recreation facilities, etc. Veolia Energy leverages a portfolio of technical energy services skills to reduce energy and fuel consumption, operating risks and greenhouse gas emissions.

Mr. Sanders can be contacted at 617-849-6656 or rsanders@veoliaenergyna.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.