Mr. Matulick

Michael Matulick

CEO

Concept Amenities

Michael Matulick is one of Australia’s new generation of leaders, educated at Monash University with a Bachelor of Business and International Trade, with double major in Marketing and Chinese, he has over 15 years’ experience in the global hospitality industry.

Mr. Matulick was appointed as CEO of Concept Amenities on July 1, 2009. He is responsible for leading the company, defining its purpose, developing its image and products, and driving growth in sales, profitability and market shares worldwide.

Mr. Matulick is passionate in steering the company towards a more environmentally friendly and socially responsible platform both in its operations and products that Concept Amenities market globally.

Concept Amenities is an Australian owned and operated business supplying guest amenities across the world. The company is viewed by the industry as a leading supplier of environmentally responsible products as well as undertaking other global initiatives that benefit the environment and the communities that we operate in, such as Soap Aid.

Mr. Matulick helped establish Soap Aid in 2011 and remains CEO of the program as a philanthropic response to needless deaths due to the lack of sanitation in many developing countries. As a witness to the waste in the hospitality industry, he sought to develop a soap recycling program that would save lives. With his vision realized, today Soap Aid is an independent charity managed by a board of experts and focused on life-saving missions.

Soap Aid delivered 50,000 soaps to families in Fiji after Cyclone Winston to help prevent the spread of diseases.

Mr. Matulick can be contacted at 954-629-5593 or m.matulick@conceptamenities.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.