Ms. Watkins

Jane Watkins

President

Watkins Public Relations

Jane Watkins, a native of the Caribbean island of St. Croix, was raised understanding the value of water. With only a cistern to provide water to the household, water conservation was critical because if the cistern was empty – you would be out of water until the next rainfall. Upon moving to the continental USA, Ms. Watkins was horrified to see people watering their grass.

Having lived in Florida for the past ten years, where watering the lawn seems to be a daily ritual with most homeowners, Ms. Watkins still refuses. “I am working on eliminating as much grass as possible in my yard by planting drought resistant natives and pollinator attracting plants.” Having worked at resorts and boat charters since a teen, it is no surprise Watkins, a marketing communications specialist, focuses on the hospitality industry.

A graduate of Florida State University, she has built a track record in integrated marketing communications including launches, events, promotions, sponsorships, media relations, collateral, and advertising. Her vertical marketing experience includes food and beverage, movies, retail, travel and tourism, art, and youth marketing. She has represented hotels and destinations worldwide.

Ms. Watkins has managed marketing efforts for Atlanta Pride, Glory Foods as well as national accounts. She is a volunteer for the St. Croix Foundation, the Center for Great Apes and select non-profits. In 2011, she produced the cookbook for her client, the St. Croix Food & Wine Experience, to benefit the St. Croix Foundation, a non-profit serving the US Virgin Islands.

Ms. Watkins can be contacted at 305-235-8575 or jane@watkinspr.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.