Ms. Beltran

Sandra Beltran

VP of Sales & Marketing

Prohotel International

Sandra Beltran joined Prohotel International in 1998, bringing with her over ten years of experience in the hospitality industry. As Vice President, Ms. Beltran is responsible for the marketing and sales of Prohotelís International clients. She was integral in the concept creation and implementation at luxury boutique properties including La Pleta in Baqueira, Spain and Esencia and Ikal del Mar in Mexicoís Riviera Maya.

Ms. Beltran was also charged with the creation of guest recognition and appreciation programs, which to date have increased the repeat guest factor from 50% to 70%.

Ms. Beltranís other duties include conducting market research, as well as concept and feasibility studies to market clients to the luxury niche, heading up the public relations department, ensuring all Prohotel properties meet or exceed luxury standards and coordinating with advertising agencies to develop marketing materials. Using her vast knowledge of internet marketing, Ms. Beltran creates and implements online marketing campaigns and promotions in conjunction with partner websites which have thus far resulted in a 15% increase in annual revenues.

Ms. Beltran is also a principal in a vineyard in Tupongato, Argentina by the name of Ikal1150. Her duties include promotion of the brand and distribution in the United States. Her passion for nature and all things natural has aided her in this venture. The vines are drip irrigated with the snow melt water from the neighboring Andes Mountains and no chemicals or pesticides are used during the bottling. For her, the wine and the hotels go hand in hand as they are both commodities that people can indulge in without the guilt.

Ms. Beltran received her Bachelors Degree in Business Administration from the University of Houston. She is fluent in Spanish and English.

Ms. Beltran can be contacted at 713-528-7862 or sbeltran@prohotels.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether itís spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies Ė like brain fitness exercises, electro-magnetic treatments, and chromotherapy Ė but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.