Mr. Hickey

Mark Hickey

Senior Vice President of U.S. Hotel Operations

Destination Hotels & Resorts

Mark Hickey is senior vice president of U.S. hotel operations for Destination Hotels & Resorts, the third largest hospitality management company in the United States. Mr. Hickey is responsible for the overall operating performance of Destination Hotels & Resorts’ portfolio of more than 35 independent and branded, luxury and upscale hotels, resorts and golf clubs. He also provides oversight and coordinates portfolio-wide initiatives in the areas of organizational development and associate training, customer service, and risk management.

Mr. Hickey is primarily responsible for the vision, the goals, the implementation and the leadership of the Destination Earth sustainability program on a corporate level. The Destination Earth program was launched in 2008 and represents the portfolio-wide commitment to implement sustainability practices at each Destination property across the country. Mr. Hickey has worked in close partnership with an environmental consultant and leaders of the hospitality group to accomplish the mission to introduce uniform environmental standards company-wide while encouraging individual property adoption of specific initiatives through property “Green Teams”, which has become a significant and defining element of the program.

Mr. Hickey is the steward for the company’s commitment to unique, authentic culinary experiences at each hotel and resort. He oversees the corporate food and beverage efforts to develop, define and execute innovative and memorable food and beverage offerings across the country, in conjunction with a vice president of food and beverage and culinary director of food and beverage operations. A father of two young girls, Mr. Hickey is also the catalyst behind the company’s commitment to healthy and delicious children friendly offerings, the Destination Kids Café™, at all Destination restaurants and dining outlets.

Mark Hickey joined Destination Hotels & Resorts in 1995, as vice president and general manager of Destination's Inverness Hotel and Conference Center near Denver, Colorado. An industry leader in conference center management, he has provided oversight and support of the integration of over seven IACC-certified conference centers into the Destination Conference Collection. In 1997, he assumed the position of senior vice president of operations for the western United States and his role expanded to include oversight for all North American operations of the company in 2002. Further, he developed a core leadership team of managing directors to continue to support the portfolio.

Prior to joining Destination, Mr. Hickey held various positions in the hospitality industry, including property positions of general manager, regional manager of management services for AIRCOA (now Richfield) and vice president of operations for Metro Hotels in Dallas, TX.

Mr. Hickey can be contacted at 303-268-6868 or mhickey@destinationhotels.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.