Mr. Hickey

Mark Hickey

Senior Vice President of U.S. Hotel Operations

Destination Hotels & Resorts

Mark Hickey is senior vice president of U.S. hotel operations for Destination Hotels & Resorts, the third largest hospitality management company in the United States. Mr. Hickey is responsible for the overall operating performance of Destination Hotels & Resorts’ portfolio of more than 35 independent and branded, luxury and upscale hotels, resorts and golf clubs. He also provides oversight and coordinates portfolio-wide initiatives in the areas of organizational development and associate training, customer service, and risk management.

Mr. Hickey is primarily responsible for the vision, the goals, the implementation and the leadership of the Destination Earth sustainability program on a corporate level. The Destination Earth program was launched in 2008 and represents the portfolio-wide commitment to implement sustainability practices at each Destination property across the country. Mr. Hickey has worked in close partnership with an environmental consultant and leaders of the hospitality group to accomplish the mission to introduce uniform environmental standards company-wide while encouraging individual property adoption of specific initiatives through property “Green Teams”, which has become a significant and defining element of the program.

Mr. Hickey is the steward for the company’s commitment to unique, authentic culinary experiences at each hotel and resort. He oversees the corporate food and beverage efforts to develop, define and execute innovative and memorable food and beverage offerings across the country, in conjunction with a vice president of food and beverage and culinary director of food and beverage operations. A father of two young girls, Mr. Hickey is also the catalyst behind the company’s commitment to healthy and delicious children friendly offerings, the Destination Kids Café™, at all Destination restaurants and dining outlets.

Mark Hickey joined Destination Hotels & Resorts in 1995, as vice president and general manager of Destination's Inverness Hotel and Conference Center near Denver, Colorado. An industry leader in conference center management, he has provided oversight and support of the integration of over seven IACC-certified conference centers into the Destination Conference Collection. In 1997, he assumed the position of senior vice president of operations for the western United States and his role expanded to include oversight for all North American operations of the company in 2002. Further, he developed a core leadership team of managing directors to continue to support the portfolio.

Prior to joining Destination, Mr. Hickey held various positions in the hospitality industry, including property positions of general manager, regional manager of management services for AIRCOA (now Richfield) and vice president of operations for Metro Hotels in Dallas, TX.

Mr. Hickey can be contacted at 303-268-6868 or mhickey@destinationhotels.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.