Mr. Wood

Christopher Wood

Director of Social Responsibility

The Center for Association Leadership

Christopher Wood currently serves ASAE as the director of social responsibility and ASAE Convene Green Alliance.

As director of social responsibility, Mr. Wood, along with iCohere and David Cooperrider, Ph.D., launched ASAE’s Social Responsibility Initiative in 2007, followed by the groundbreaking Global Summit on Social Responsibility in April 2008. The first-of-its-kind Global Summit connected more than 800 ASAE stakeholders via face-to-face meetings in Washington, DC and 19 connected locations around the world and online to co-create a social responsibility agenda for the future of the association profession.

Mr. Wood recently assumed the leadership of ASAE’s newly acquired 1,000-member Convene Green Alliance (CGA). CGA is the premier source for professional networking, online tools and resources, as well as outreach and education about producing green meetings and events in the association industry.

Previously, Mr. Wood directed and produced ASAE & The Center’s Nation’s Capital Distinguished Speakers Series held at the John F. Kennedy Center for the Performing Arts in Washington, DC. For 13 seasons the series hosted presidents, prime ministers, Nobel Laureates, media personalities, entertainers, and other celebrities at the top of their field speaking on current events and their leadership roles. Mr. Wood also held other posts with the Greater Washington Society of Association Executives, ASAE, and The Center for Association Leadership.

Mr. Wood can be contacted at 202-326-9530 or cwood@asaecenter.org

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.