Mr. Wood

Christopher Wood

Director of Social Responsibility

The Center for Association Leadership

Christopher Wood currently serves ASAE as the director of social responsibility and ASAE Convene Green Alliance.

As director of social responsibility, Mr. Wood, along with iCohere and David Cooperrider, Ph.D., launched ASAEís Social Responsibility Initiative in 2007, followed by the groundbreaking Global Summit on Social Responsibility in April 2008. The first-of-its-kind Global Summit connected more than 800 ASAE stakeholders via face-to-face meetings in Washington, DC and 19 connected locations around the world and online to co-create a social responsibility agenda for the future of the association profession.

Mr. Wood recently assumed the leadership of ASAEís newly acquired 1,000-member Convene Green Alliance (CGA). CGA is the premier source for professional networking, online tools and resources, as well as outreach and education about producing green meetings and events in the association industry.

Previously, Mr. Wood directed and produced ASAE & The Centerís Nationís Capital Distinguished Speakers Series held at the John F. Kennedy Center for the Performing Arts in Washington, DC. For 13 seasons the series hosted presidents, prime ministers, Nobel Laureates, media personalities, entertainers, and other celebrities at the top of their field speaking on current events and their leadership roles. Mr. Wood also held other posts with the Greater Washington Society of Association Executives, ASAE, and The Center for Association Leadership.

Mr. Wood can be contacted at 202-326-9530 or cwood@asaecenter.org

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.