Mr. Labriola

Patrick Labriola

President

Transportation Safety Exchange

Patrick A. Labriola is President of Transportation Safety Exchange (TSX), an industry-pioneering, independent rating organization that inspects, monitors and reports the safety performance of motor carriers in the ground transportation industry. Mr. Labriola is an expert in strategic planning, business development and operational improvement.

Prior to joining TSX, Mr. Labriola was the President of the Waterford Group, a consulting organization specializing in business planning and development, merger and acquisition strategies, and other services. Before Waterford Group, Mr. Labriola held roles as President and CEO of a food production company with $70 million in revenue and more than 230 employees; as President and CEO of a manufacturing company, which grew from $45 million to $78 million in revenue, dominating the market category under his leadership; as Senior Vice President and Chief Administrative Officer of a large, family-owned beverage distributor; as President and CEO of a pet supply superstore chain which grew rapidly from six to more than 30 locations in less than two years; and as Treasurer of a $900 million department store operation.

Mr. Labriola holds a Bachelor of Science degree in management from the University of Dayton in Ohio, and is a member of the American Institute of Certified Public Accountants.

Mr. Labriola can be contacted at 703-691-4612 or plabriola@tsxcr.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.