Ms. Stevens

Ashley Stevens

Director of Client Services

Blue Magnet Interactive

After receiving a Bachelor of Arts in Communication, Advertising and Promotions from a small school in Ohio, Ashley Stevens moved to Chicago to make her stake in online marketing.

Ms. Stevens' background ranges from promotions and event planning for nonprofit organizations to creating innovative online marketing strategies for Blue Magnet Interactive’s hotel clients. She conquered the world of account management as an Internet Marketing Manager and quickly became the team leader, working with high-level clients and ensuring her team stays proactive and provides the best service to BMI’s clients. If you have an online marketing issue and don’t know where to start, Ashley Stevens is your woman.

Ms. Stevens can be contacted at 312-226-7683 or ashley.stevens@bluemagnetinteractive.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.