Mr. Engel

Peter Engel

Chief Technology Officer

Marcus Hotels & Resorts

Peter Engel is chief technology officer for Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS). A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historical renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels.

Mr. Engel has more than 35 years of experience in the information technology industry. In his role at Marcus Hotels & Resorts, he leads the strategy and implementation of hotel, food & beverage, electronic distribution and guest technologies. He is also responsible for technology evaluations of acquisition candidates, IT support of hotel openings and business opportunity development.

Prior to joining Marcus Hotels & Resorts, Mr. Engel was president of Aperias Management Services, a consulting firm specializing in information technology and strategic management consulting services. He has over fifteen years of travel and leisure industry experience, including serving as senior vice president at The Mark Travel Corporation where he led the systems engineering, operations, and system architecture functions. Mark Travel is a leading tour operator with multiple vacation brands and manages vacation programs for major airlines and hotel companies.

Mr.Engel also served as chief operating officer for Trisept Solutions, a leading travel technology company providing reservation systems and ecommerce to the tour operator and vacation travel industries. His roles during this time included managing software development, customer service, sales, and system engineering. Prior to joining the travel industry, Mr. Engel gained broad technology and industry experience during thirteen years at Tandem Computers (now Hewlett Packard). During a five year engagement at Motorola Cellular Infrastructure Group, Mr. Engel lead the technical team from Tandem involved in developing technology for Motorola’s digital cellular initiatives.

Mr. Engel can be contacted at 414-905-1200 or peterengel@marcuscorp.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.