Ms. Denihan

Chrissy Denihan

Chief Comfort Officer

Affinia Hotels

Chrissy Denihan, founder Benjamin “Bud” Denihan’s granddaughter, assumed the role of Chief Comfort Officer (CCO) for Affinia Hotels in October 2011. As CCO, Ms. Denihan serves as the leader of Tender Loving Comfort (TLC), a new movement rooted in deep customer service and reading and responding to guests’ body language.

Ms. Denihan, who is also brand integration manager for Affinia Hotels’ parent company Denihan Hospitality Group, joined the company in 2007. She has worked in every department from housekeeping to the front desk, and was intimately involved in the development of TLC from the beginning. As the CCO position developed, it became clear to the executive team that Ms. Denihan was a perfect fit for the job.

In her new role, Ms. Denihan oversees a TLC Crew at each hotel and liaises with guests and hotel staff on everything related to comfort, including collecting guest feedback on initiatives and hotel programming. Additionally, she sources unique items to be offered brand wide, and serves as the curator of comfy content on the social networks.

Her contagious smile and warm personality, paired with her hands-on experience in the hotel industry, make her popular with hotel staff. She motivates and inspires the TLC crew to find out what guests want and need, and uses that information to make their experience even more enjoyable.

Ms. Denihan is a graduate of Boston College with a bachelor’s degree in human development and sociology. She volunteers with Operation Smile and is a member of the Young Alumnae Organization of Sacred Heart School in Manhattan.

Ms. Denihan can be contacted at 212-751-5710 or cdenihan@affinia.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.