Ms. Denihan

Chrissy Denihan

Chief Comfort Officer

Affinia Hotels

Chrissy Denihan, founder Benjamin “Bud” Denihan’s granddaughter, assumed the role of Chief Comfort Officer (CCO) for Affinia Hotels in October 2011. As CCO, Ms. Denihan serves as the leader of Tender Loving Comfort (TLC), a new movement rooted in deep customer service and reading and responding to guests’ body language.

Ms. Denihan, who is also brand integration manager for Affinia Hotels’ parent company Denihan Hospitality Group, joined the company in 2007. She has worked in every department from housekeeping to the front desk, and was intimately involved in the development of TLC from the beginning. As the CCO position developed, it became clear to the executive team that Ms. Denihan was a perfect fit for the job.

In her new role, Ms. Denihan oversees a TLC Crew at each hotel and liaises with guests and hotel staff on everything related to comfort, including collecting guest feedback on initiatives and hotel programming. Additionally, she sources unique items to be offered brand wide, and serves as the curator of comfy content on the social networks.

Her contagious smile and warm personality, paired with her hands-on experience in the hotel industry, make her popular with hotel staff. She motivates and inspires the TLC crew to find out what guests want and need, and uses that information to make their experience even more enjoyable.

Ms. Denihan is a graduate of Boston College with a bachelor’s degree in human development and sociology. She volunteers with Operation Smile and is a member of the Young Alumnae Organization of Sacred Heart School in Manhattan.

Ms. Denihan can be contacted at 212-751-5710 or cdenihan@affinia.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.