Mr. Mullen

Sean Mullen

Chief Sales & Marketing Officer

Noble House Hotels & Resorts

Sean Mullen, chief sales and marketing officer at Noble House Hotels & Resorts, offers a results-driven approach to marketing through 20 years of hospitality industry experience, ranging from sales and catering to marketing and management. His success in branding, positioning, consumer marketing, revenue growth and advertising effectiveness contribute to the growth and development of business and support corporate strategic initiatives.

Appointed to the newly-created title of chief sales and marketing officer at Noble House in September 2011, Mr. Mullen oversees a nationwide sales team of more than 45 employees, working to provide targeted, strategic sales support and direction in all market segments. He also oversees strategic direction and implementation in sales, marketing, catering, conference services, reservations sales and national sales.

Previously, Mr. Mullen acted as the Noble House Hotels & Resorts corporate director of sales and marketing from 2003 – 2007.

Mr. Mullen began his career with Noble House in 2002 at LaPlaya Beach & Golf Resort in Naples, Fla., as the director of sales and marketing. In this role he developed strong marketing campaigns, repositioned the brand and completed a $54 million transformation.

As a seasoned hotel industry executive, with experience in commercial luxury properties and international real estate, Mr. Mullen has incredible expertise in management takeovers, ownership changes, repositioning under performing assets, and expansion and development for high-profile companies such as Ritz-Carlton Hotels, Mandarin Oriental Hotel Group, Jack Nicklaus Golf Companies, Fairmont Hotels, Auberge Hotels and Capella Hotels. In addition, he is knowledgable in the opening of real estate developments, from hotels and resorts to clubs and golf courses.

Mr. Mullen attended Lafayette College in Eason, Penn., and graduated with a bachelor of arts degree in economics/business with a minor in anthropology and sociology. He grew up in New Jersey and currently resides in Seattle, Wash., with his wife and four daughters.

Mullen has won multiple industry and corporate awards including:

• The Departures Magazine Luxury Marketing Achievement Award 2005 • HSMAI Adrian Awards - Gold, Silver and Bronze 2005 • Nominated as International Hotel and Restaurant Association and HOTELS “Young Hotelier & Restaurateur of the World Award” 1999

Mr. Mullen can be contacted at 425-827-8737 or smullen@noblehousehotels.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.