Mr. Rizzo

Dennis Rizzo

President & CEO

Bentley Price Associates, Inc.

Dennis P. Rizzo is President and CEO of Bentley Price Associates, Inc. a hospitality-focused executive search firm acknowledged to be a leader in its field. Over four decades, Mr. Rizzo has built his business around an extensive network of international clients and solid relationships at the highest levels, successfully filling thousands of positions, including a large contingent of boldface-name executives.

He began his professional career at an early age. After a tour of duty in Vietnam, the former United States Marine received his BA and took his first job at a major Miami hotel, where his talent was quickly recognized.

In a very short time, Mr. Rizzo became the youngest person to hold the position of General Manager with the Hyatt Corporation, where he developed his strong administration and operations background.

As a star player for Hyatt, Mr. Rizzo took over operations of the legendary “Hyatt House On Sunset,” which became a favorite stop for the biggest rock and roll acts in the world. His guests included Led Zeppelin, The Doors, and a VIP list of other entertainers who were attracted to Mr. Rizzo’s commitment to 5-star service.

Following his well-publicized tenure in Hollywood, Mr. Rizzo was recruited as a General Manager for Le Baron Hotels. He applied his skills and style to opening the brand new Le Baron Hotel in Buena Park, California, while simultaneously managing and completely redesigning the flagship Le Baron property in San Diego. It was there that he innovated new systems for the Food & Beverage operation.

In 1976, Mr. Rizzo founded Bentley Price Associates, Inc. to provide a unique approach to how key management and C-level executives are found and recruited for the hospitality and casino gaming industry. He created an entirely new method to target and recruit top talent in a fiercely-competitive environment.

Mr. Rizzo can be contacted at 805-686-1234 or drizzo@bentleyprice.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.