Mr. Hogan

David Hogan

Executive Director of Major Accounts

Heartland Payment Systems

As the Executive Director of Major Accounts at Heartland Payment Systems, David Hogan leads the company’s major accounts sales team that is focused on driving significant business growth among mid-to-large level businesses in the retail and hospitality industries.

Prior to joining Heartland, Mr. Hogan served as chief information officer and senior vice president of retail operations for the National Retail Federation (NRF), the world’s largest retail association. Responsible for the association’s IT, supply chain, e-commerce and loss prevention departments, he directed numerous internal and retail industry IT initiatives and managed NRF's CIO Council, a committee of retailing’s most prominent chief information officers. He also led a coalition of retailers to improve weaknesses in Payment Card Industry Data Security Standards (PCI DSS) and testified to Congress on cybersecurity and securing the payments system.

During his tenure at the NRF, Mr. Hogan was named to Executive Technology Magazine’s list of the “Top 50 Most Influential People in Retail.”

Before his role at the NRF, Mr. Hogan served as chief information officer and vice president for international retailer Duty Free Americas. In this capacity, Hogan was responsible for all corporate information systems and merchandise planning. He also held a senior level position with The Limited, Inc., serving as business unit chief information officer for its Lane Bryant division, overseeing the information systems activities for 775 stores. Mr. Hogan began his career at the specialty footwear retailer, The Kobacker Company, where he rose through the ranks to become vice president of information systems.

Mr. Hogan has a bachelor’s degree in computer science from The Ohio State University and earned his MBA from the University of Dayton

Mr. Hogan can be contacted at 972-295-8677 or david.hogan@e-hps.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.