Ms. Christa-Cathey

Judy Christa-Cathey

VP Global Brand Marketing Hampton Hotels & Hilton Garden Inn

Hilton Worldwide

Judy Christa-Cathey is the Vice President, Global Brand Marketing, Hampton Hotels and Hilton Garden Inn, Hilton Worldwide. She is responsible for the development and execution of the Hampton hotels and Hilton Garden Inn global branding strategies including brand positioning, advertising, interactive relationship strategies, promotions and public relations.

Ms. Christa-Cathey also co-created the Hampton Save-A-Landmark community program which was awarded a US Presidential Award for Preservation- the first time a hotel was ever given this recognition and an award from the Smithsonian museum for the program.

Her prior travel industry experience includes market planning, direct marketing, promotions and public relations with Southwest Airlines. She was Vice President of Marketing for Adventure Tours USA (an international charter and tour operator), and Vice President/Account Executive for Roth Graham, a leading travel industry and targeted marketing agency.

Ms. Christa-Cathey was recently named one of HSMAI’s top 25 extraordinary minds in marketing in 2011. This honor is awarded to the best sales and marketing professionals in the hospitality, travel and tourism industries and recipients are judged on creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains. Under her leadership, both Hilton Garden Inn and Hampton Hotels have grown exponentially, both domestically and internationally, throughout her tenure.

Ms. Christa-Cathey received her MBA from the University of Dallas and BA in communications from Western Illinois University. She is also on the board of directors for The Women's Foundation for a Greater Memphis (WFGM) and was Co-Chair for the 2008 National Civil Rights Museum Freedom Awards, honoring Al Gore and Diane Nash.

Ms. Christa-Cathey can be contacted at 901-374-5954 or judy.christa-cathey@hilton.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.