Ms. Christa-Cathey

Judy Christa-Cathey

VP Global Brand Marketing Hampton Hotels & Hilton Garden Inn

Hilton Worldwide

Judy Christa-Cathey is the Vice President, Global Brand Marketing, Hampton Hotels and Hilton Garden Inn, Hilton Worldwide. She is responsible for the development and execution of the Hampton hotels and Hilton Garden Inn global branding strategies including brand positioning, advertising, interactive relationship strategies, promotions and public relations.

Ms. Christa-Cathey also co-created the Hampton Save-A-Landmark community program which was awarded a US Presidential Award for Preservation- the first time a hotel was ever given this recognition and an award from the Smithsonian museum for the program.

Her prior travel industry experience includes market planning, direct marketing, promotions and public relations with Southwest Airlines. She was Vice President of Marketing for Adventure Tours USA (an international charter and tour operator), and Vice President/Account Executive for Roth Graham, a leading travel industry and targeted marketing agency.

Ms. Christa-Cathey was recently named one of HSMAIís top 25 extraordinary minds in marketing in 2011. This honor is awarded to the best sales and marketing professionals in the hospitality, travel and tourism industries and recipients are judged on creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains. Under her leadership, both Hilton Garden Inn and Hampton Hotels have grown exponentially, both domestically and internationally, throughout her tenure.

Ms. Christa-Cathey received her MBA from the University of Dallas and BA in communications from Western Illinois University. She is also on the board of directors for The Women's Foundation for a Greater Memphis (WFGM) and was Co-Chair for the 2008 National Civil Rights Museum Freedom Awards, honoring Al Gore and Diane Nash.

Ms. Christa-Cathey can be contacted at 901-374-5954 or judy.christa-cathey@hilton.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.