Ms. Christa-Cathey

Judy Christa-Cathey

VP Global Brand Marketing Hampton Hotels & Hilton Garden Inn

Hilton Worldwide

Judy Christa-Cathey is the Vice President, Global Brand Marketing, Hampton Hotels and Hilton Garden Inn, Hilton Worldwide. She is responsible for the development and execution of the Hampton hotels and Hilton Garden Inn global branding strategies including brand positioning, advertising, interactive relationship strategies, promotions and public relations.

Ms. Christa-Cathey also co-created the Hampton Save-A-Landmark community program which was awarded a US Presidential Award for Preservation- the first time a hotel was ever given this recognition and an award from the Smithsonian museum for the program.

Her prior travel industry experience includes market planning, direct marketing, promotions and public relations with Southwest Airlines. She was Vice President of Marketing for Adventure Tours USA (an international charter and tour operator), and Vice President/Account Executive for Roth Graham, a leading travel industry and targeted marketing agency.

Ms. Christa-Cathey was recently named one of HSMAI’s top 25 extraordinary minds in marketing in 2011. This honor is awarded to the best sales and marketing professionals in the hospitality, travel and tourism industries and recipients are judged on creativity and innovation; cutting edge sales or marketing campaigns; triumph in challenging situations; and sales efforts that resulted in dramatic gains. Under her leadership, both Hilton Garden Inn and Hampton Hotels have grown exponentially, both domestically and internationally, throughout her tenure.

Ms. Christa-Cathey received her MBA from the University of Dallas and BA in communications from Western Illinois University. She is also on the board of directors for The Women's Foundation for a Greater Memphis (WFGM) and was Co-Chair for the 2008 National Civil Rights Museum Freedom Awards, honoring Al Gore and Diane Nash.

Ms. Christa-Cathey can be contacted at 901-374-5954 or judy.christa-cathey@hilton.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.