Mr. Mustarde

James Mustarde

Marketing Director

Twisted Pair Solutions

James Mustarde is the Marketing Director for Twisted Pair Solutions, the leader in critical communications applications for commercial, public sector and defense organizations worldwide. Mr. Mustarde currently manages Twisted Pairís flagship WAVE software which empowers mobile workforces worldwide by delivering secure, real-time collaboration anywhere on any device. WAVE delivers voice, video, location, presence and other forms of data throughout a variety of industries including retail, manufacturing, hospitality, construction, utilities and aviation, among others.

Most recently, Mr. Mustarde is helping to launch WAVE Connections, a next generation push-to-talk cloud-based service that instantly connects teams of mobile workers using smartphones, tablets and PCs. With WAVE Connections, users can push-to-talk with almost any other device over any 3G/4G or WiFi network for instant, reliable and secure voice communications.

As Marketing Director, Mr. Mustarde manages the companyís communication and visibility across sales channels. An IP network and computer software industry veteran, Mr. Mustarde has been published across enterprise and vertical trade publications and writes on the benefits of secure and interoperable software-based unified communications for mobile workforces, including features in NetworkWorld, GigaOm, PowerGrid, Utility Products, Emergency Management, Urgent Communications and MissionCritical Communications.

Mr. Mustarde has spoken at several key industry conferences including IWCE 2011, helping audiences extend their networks, better leverage existing investments and unify their communications operations. He served as VP of Sales and Marketing for Allied Telesis for a decade prior to joining Twisted Pair. He graduated from City University in Great Britain.

Mr. Mustarde can be contacted at 206-442-2101 or james.mustarde@twistpair.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.