Mr. Rahe

Eric Rahe

Principal

BLT Architects

Eric M. Rahe is a principal and member of the executive leadership team at BLT Architects. Eric’s thirty years of practice span the hospitality, residential, retail, commercial office, and educational sectors with a special focus on large-scale hospitality and resort projects.

Mr. Rahe has led projects at more than 17 hotels, ranging from limited service hotels to large-scale, multi-billion dollar resorts. Notable projects include The Marriott Center City Philadelphia, Lowes Philadelphia, Echelon Resort in Las Vegas, The Water Club and Borgata in Atlantic City, and Revel Resort in Atlantic City. Revel is a 6.3 million square foot beachfront destination in Atlantic City, New Jersey featuring 1,898 guest rooms, numerous culinary and lifestyle experiences and 150,000 square feet of gaming space.

Having developed a strong interest in how the design process influences the success of each project and a passion for clarity in design and communication, Mr. Rahe has built a reputation for his analytical approach to understanding his clients’ needs and managing large and diverse teams. Influenced by a history of extensive collaboration between the design and construction teams in his work, he is guiding the firm’s process and technology initiatives in support of industry trends towards integrated project delivery.

Mr. Rahe is also an avid proponent for the sustainability of environmental, capital, and human resources, an outlook shaped by his undergraduate studies in environmental design and reinforced during recent certification as a LEED AP.

He earned his Bachelor of Environmental Design/Architecture from Miami University.

Mr. Rahe can be contacted at 215-563-3900 or hmt@blta.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.