Mr. Rahe

Eric Rahe

Principal

BLT Architects

Eric M. Rahe is a principal and member of the executive leadership team at BLT Architects. Eric’s thirty years of practice span the hospitality, residential, retail, commercial office, and educational sectors with a special focus on large-scale hospitality and resort projects.

Mr. Rahe has led projects at more than 17 hotels, ranging from limited service hotels to large-scale, multi-billion dollar resorts. Notable projects include The Marriott Center City Philadelphia, Lowes Philadelphia, Echelon Resort in Las Vegas, The Water Club and Borgata in Atlantic City, and Revel Resort in Atlantic City. Revel is a 6.3 million square foot beachfront destination in Atlantic City, New Jersey featuring 1,898 guest rooms, numerous culinary and lifestyle experiences and 150,000 square feet of gaming space.

Having developed a strong interest in how the design process influences the success of each project and a passion for clarity in design and communication, Mr. Rahe has built a reputation for his analytical approach to understanding his clients’ needs and managing large and diverse teams. Influenced by a history of extensive collaboration between the design and construction teams in his work, he is guiding the firm’s process and technology initiatives in support of industry trends towards integrated project delivery.

Mr. Rahe is also an avid proponent for the sustainability of environmental, capital, and human resources, an outlook shaped by his undergraduate studies in environmental design and reinforced during recent certification as a LEED AP.

He earned his Bachelor of Environmental Design/Architecture from Miami University.

Mr. Rahe can be contacted at 215-563-3900 or hmt@blta.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.