Mr. van Santen

Riko van Santen

Vice President Electronic Distribution

Louvre Hotels Group

Riko van Santen graduated with an honours degree in Hospitality Management from Middlesex University, London, and also holds a degree in Japanese business studies and various software administration qualifications.

Following experience in various rooms division and revenue management functions at luxury properties, Mr. van Santen joined Pegasus Solutions/Utell in 2000 as Group Revenue Manager. In 2003 he was appointed Director of Electronic Distribution and by 2007 V.P. of Electronic Distribution & ICT for the Golden Tulip TOP Hospitality Group.

Currently based at Louvre Hotels GroupĎs headquarters in Paris, Mr. van Santen architects the groupís distribution and e-commerce across 6 brands, ranging from 1 star to 5 star properties. The groupís Central Reservations System Goldres was among the first hotel reservations system worldwide to achieve full NGS Connectivity, Total Pricing and BAR functionalities.

Golden Tulipís award winning website was the first hotel brand website to use RSS technology, Mobile-Device distribution, Facebook API, online guest reviews (UGC) and multi lingual Online Distribution Database usage worldwide. Mr. van Santen specializes in delivering evolving competitive hospitality distribution solutions with fast-to-market, cost effective deployment.

Experience also includes the RFP, procuring and deployment of 3rd party cloud based systems such as Revenue Management Systems, Rate Trackers, Commission Processing Systems, multi-chain electronic RFP solutions, POS, ERP and Property Management Systems.

Property systems consolidated towards ďcloudĒ solutions include mail Server, payroll Server, POS server, PMS server consolidation as well as cross border VOIP and complex IPVPN rollouts internationally.

Mr. van Santen lectures at various hotel schools and global industry events on Distribution trends and Revenue Management, and holds seats on: HTNG Board of Directors (current Vice Presidency), HFTP EHTEC Advisory Council, Pegasus Solutions Customer Advisory Board.

A Dutch national, Mr. van Santen was born in Tokyo and having lived over 20 years abroad, currently resides in Paris, France with wife Christel and their two sons.

Mr. van Santen can be contacted at 33-1-42.91-4740 or rvansanten@louvre-hotels.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.