Mr. van Santen

Riko van Santen

Vice President Electronic Distribution

Louvre Hotels Group

Riko van Santen graduated with an honours degree in Hospitality Management from Middlesex University, London, and also holds a degree in Japanese business studies and various software administration qualifications.

Following experience in various rooms division and revenue management functions at luxury properties, Mr. van Santen joined Pegasus Solutions/Utell in 2000 as Group Revenue Manager. In 2003 he was appointed Director of Electronic Distribution and by 2007 V.P. of Electronic Distribution & ICT for the Golden Tulip TOP Hospitality Group.

Currently based at Louvre Hotels Group‘s headquarters in Paris, Mr. van Santen architects the group’s distribution and e-commerce across 6 brands, ranging from 1 star to 5 star properties. The group’s Central Reservations System Goldres was among the first hotel reservations system worldwide to achieve full NGS Connectivity, Total Pricing and BAR functionalities.

Golden Tulip’s award winning website was the first hotel brand website to use RSS technology, Mobile-Device distribution, Facebook API, online guest reviews (UGC) and multi lingual Online Distribution Database usage worldwide. Mr. van Santen specializes in delivering evolving competitive hospitality distribution solutions with fast-to-market, cost effective deployment.

Experience also includes the RFP, procuring and deployment of 3rd party cloud based systems such as Revenue Management Systems, Rate Trackers, Commission Processing Systems, multi-chain electronic RFP solutions, POS, ERP and Property Management Systems.

Property systems consolidated towards “cloud” solutions include mail Server, payroll Server, POS server, PMS server consolidation as well as cross border VOIP and complex IPVPN rollouts internationally.

Mr. van Santen lectures at various hotel schools and global industry events on Distribution trends and Revenue Management, and holds seats on: HTNG Board of Directors (current Vice Presidency), HFTP EHTEC Advisory Council, Pegasus Solutions Customer Advisory Board.

A Dutch national, Mr. van Santen was born in Tokyo and having lived over 20 years abroad, currently resides in Paris, France with wife Christel and their two sons.

Mr. van Santen can be contacted at 33-1-42.91-4740 or rvansanten@louvre-hotels.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.