Ms. Riesenhuber

Darci Riesenhuber

Director of Brand Culture & Internal Communications

Embassy Suites Hotels

Darci Riesenhuber joined Hilton Worldwide in August, 2011, assuming the role of director, brand culture and communication, for the Embassy Suites Hotels brand. In this capacity, she ensures that all components of the Embassy Suites brand’s hotel-level training and communications effectively deliver and instill the brand’s key philosophies, values and the Embassy Make A Difference culture. She leads development and implementation of all brand communication to hotels, reward & recognition efforts and manages all brand conferences.

Ms. Riesenhuber’s current focus is on developing an interactive, online community for hotel-level employees to share ideas and best practices. She is also working on a new team member orientation training program and developing a leadership mentoring program.

Ms. Riesenhuber has provided consulting and coaching to leaders in a variety of industries including hospitality, healthcare, financial, legal and manufacturing. Her past clients include UPS, where she brought a renewed sense of ownership, passion and creativity to a company-wide, internal sales initiative that generated a return on investment in excess of $3.7 million within one year as a result of a grassroots employee engagement effort.

Ms. Riesenhuber was also an organizational performance consultant and trainer for InterContinental Hotels Group (IHG). While there, she partnered with brand managers to design training and human resources strategies that ensured adoption and execution of their unique brand promises and personalities. She was also instrumental in creating the culture and customer service model for the launch of Hotel indigo, IHG’s first lifestyle hotel brand.

As a facilitator, she has engaged, inspired and guided leaders of profit and non-profit organizations to develop & communicate business strategies that give their stakeholders meaning and purpose. As a coach, she has helped individuals maximize their potential by clarifying their aspirations, discovering their passion and realizing their goals, both professionally and personally.

From an early age Ms. Riesenhuber learned to understand and appreciate different cultures. As a Navy “Brat” who was uprooted often during childhood, she gained a knack for adapting quickly to new situations. She is drawn to understanding what makes people “tick” and believes that while we are all unique, we share a fundamental need to belong, feel appreciated and to do work that matters. This philosophy informs her work.

Ms. Riesenhuber earned her BS at University of North Carolina and holds an MA in Organziational Management from the University of Phoenix. She also holds various training certifications, including Achieve Global, and is a Certified Corporate Coach. She loves animals, the outdoors and singing aloud while driving her Mini Cooper convertible.

Ms. Riesenhuber can be contacted at 703-883-5490 or darci.riesenhuber@hilton.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.