Mr. Aldridge

Gabe Aldridge

Founding Member

The SUPERGROUP

Gabe Aldridge is an interactive visionary, futurist, entertainer, and co-founder of The SUPERGROUP, an award winning agency that specializes in using technology to draw an audience and generate buzz - something they call interactive attractions. Clients include Disney, Coca-Cola, Johnson & Johnson, Kimberly-Clark, The Weather Channel, and the U.S. State Department.

Mr. Aldridge’s career began in 1994 in the enhanced CD and high-end multi-media software spaces. A video and technology aficionado, Mr. Aldridge designed projects for musicians and bands such as Chris Cornell, Sonic Youth, No Doubt, Blues Traveler and Weezer. While his work early on in his career forced him to be behind the camera, in a studio, or at a computer, his responsibilities with The SUPERGROUP are much less isolating.

Considered "the face" of The SUPERGROUP, Mr. Aldridge not only oversees the agency’s design department, but also spearheads the company’s business development initiatives. Drawing on his diverse interests, design capabilities, business sense, and knowledge of the web, he is responsible for making sure potential clients become long-standing SUPERGROUP friends.

Mr. Aldridge and The SUPERGROUP have been featured in The Wall Street Journal, The New York Times, Entrepreneur, the Atlanta Journal & Constitution, MSNBC.com, The Modesto Bee, The Atlantan, Communication Arts, Adweek, Promo Magazine, and HOW Magazine.

Twitter: twitter.com/themonolith LinkedIn: linkedin.com/in/gabealdridge

About The SUPERGROUP (www.theSUPERGROUP.com) – The SUPERGROUP can best be defined as talented creators of interactive attractions. While not limited to, the agency specializes in creatively executed digital, social media, web development, SEO, viral marketing, and events solutions. Founded in 2002, TSG has become a recognized leader in the creative industry, and one of Atlanta’s most unique and talked about design firms. An interdisciplinary creative agency, their creations have been experienced by tens of millions of people. Clients include Disney, Kimberly Clarke, The U.S. State Department, The Weather Channel, AOL / Time Warner, Coca-Cola, and Johnson & Johnson.

Mr. Aldridge can be contacted at 404-835-6922 or gabe.aldridge@thesupergroup.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.