Mr. Rauch

Robert Rauch

Chief Executive Officer

RAR Hospitality

Robert Rauch, CHA, is a nationally recognized hotelier and CEO of RAR Hospitality, a leading hospitality management and consulting firm. Mr. Rauch has over 40 years of hospitality-related management experience in all facets of the industry. Widely recognized as the "hotel guru," Mr. Rauch maintains a blog in which he expounds upon insights and trends in the hospitality industry at www.hotelguru.com. Along with the blog, he also publishes Hospitality Innsights, an electronic newsletter that is distributed monthly.

Mr. Rauch has held nearly every position in the hotel business including but not limited to General Manager of full-service Four Diamond hotels for Hilton and Embassy Suites. Mr. Rauch’s education includes a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University.

Mr. Rauch is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and in the western United States. He has been directly involved in developing several leading brand hotels, some of which the firm still owns and manages. RAR Hospitality currently operates hotels in California, Arizona and Colorado with several under development.

Mr. Rauch proudly gives back to the community through his position as a Faculty Associate at Arizona State University where he teaches Entrepreneurial Recreation and Tourism. He also serves on numerous Boards of Directors for profit and charitable organizations. Mr. Rauch frequently speaks at hospitality industry conferences and meetings. He is also widely quoted on television and radio programs and in numerous publications.

Please visit http://www.hotelguru.com for more information.

Mr. Rauch can be contacted at 858-239-1800 or rauch@hotelguru.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.