Mr. Rauch

Robert Rauch

Chief Executive Officer

RAR Hospitality

Robert Rauch, CHA, is a nationally recognized hotelier and CEO of RAR Hospitality, a leading hospitality management and consulting firm. Mr. Rauch has over 40 years of hospitality-related management experience in all facets of the industry. Widely recognized as the "hotel guru," Mr. Rauch maintains a blog in which he expounds upon insights and trends in the hospitality industry at www.hotelguru.com. Along with the blog, he also publishes Hospitality Innsights, an electronic newsletter that is distributed monthly.

Mr. Rauch has held nearly every position in the hotel business including but not limited to General Manager of full-service Four Diamond hotels for Hilton and Embassy Suites. Mr. Rauch’s education includes a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University.

Mr. Rauch is a Certified Hotel Administrator and has served as chairman of numerous tourism organizations nationally and in the western United States. He has been directly involved in developing several leading brand hotels, some of which the firm still owns and manages. RAR Hospitality currently operates hotels in California, Arizona and Colorado with several under development.

Mr. Rauch proudly gives back to the community through his position as a Faculty Associate at Arizona State University where he teaches Entrepreneurial Recreation and Tourism. He also serves on numerous Boards of Directors for profit and charitable organizations. Mr. Rauch frequently speaks at hospitality industry conferences and meetings. He is also widely quoted on television and radio programs and in numerous publications.

Please visit http://www.hotelguru.com for more information.

Mr. Rauch can be contacted at 858-239-1800 or rauch@hotelguru.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.