Mr. Barrett

Johnny Barrett

Business Growth

GoSpacely

Johnny Barrett knows how to produce results by rounding-up great teams and helping them identify and achieve measurable goals. Colleagues describe him as an "out-of-the-box" type of person with creativity and integrity. He is a persuasive leader with a strong vision and excellent integration skills. He possesses the ability to quickly assess market changes and respond to competitive pressures in the industry.

Mr. Barrett helps develop technologies and methodologies that are focused on how to leverage technology as a profitable part of Immersive Experiential Marketing in the Hospitality Industry. During his tenure, Mr. Barrett has worked with a wide spectrum of properties – from large Las Vegas properties to boutique and independently owned hotels and resorts.

Mr. Barrett describes Immersive Marketing as an all-encompassing experience where the guests guide their own experience across user-friendly technologies. Guest engagement is the key of Experiential Marketing. Mr. Barrett has identified marketing trends that focus on challenging the status-quo, where guests get engaged in a more dynamic interactive experience. This marketing practice has led to increased guest bookings through positive customer exposure.

Prior to GoSpacely, Mr. Barrett enjoyed over thirty years in Sales, Marketing, and Business Development in the high technology industry. Mr. Barrett received many awards for growth and development within the Fortune 500 world. He worked with many innovative organizations, world-wide, which recognized his ability to move a concept into reality with profitable results.

Mr. Barrett attributes his success to applying solid business practices – market research, product development, sales, and marketing resource deployment – with a high level of creativity. Mr. Barrett is often found as a public speaker sharing ideas on topics ranging from business growth to the practical application of technology in social media. He is a highly respected member of the SCORE National Marketing Committee in Washington, DC.

His latest venture at GoSpacely is the development of a cutting edge immersive experience for Internet and mobile users alike. He is continually involved in understanding guest experiences and factors that drive guest engagement.

Mr. Barrett can be contacted at 303-829-7784 or Johnny@GoSpacely.com

Coming Up In The August Online Hotel Business Review




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Feature Focus
Food & Beverage: Multiplicity and Diversity are Key
The challenge for hotel food and beverage operations is to serve the personal tastes and needs of an increasingly diverse population and, at the same time, to keep up with ever-evolving industry trends. In order to accomplish this, restaurateurs and hoteliers have to flex their creative muscles and pull out all the stops to satisfy their various audiences. One way to achieve this is to utilize existing food spaces in multiple ways at different times of the day. Lunch can be casual and fast, while dinnertime can be more formal and slower paced. The same restaurant can offer counter service by day but provide table service by night, with a completely different menu and atmosphere. Changes in music, lighting, uniforms and tabletop design contribute to its transformation. This multi- purpose approach seeks to meet the dining needs of guests as they change throughout the day. Today’s restaurants also have to go to great lengths to fulfill all the diverse dietary preferences of their guests. The popularity of plant-based, paleo, vegan, and gluten and allergen-free diets means that traditional menus must evolve from protein-heavy, carb-loaded offerings to those featuring more vegetables and legumes. Chefs are doing creative things with vegetables, such as experimenting with global cuisines or incorporating new vegetable hybrids into their dishes. Another trend is an emphasis on bold and creative flavors. From chili oil to sriracha to spicy maple syrup, entrees, desserts and beverages are all being enhanced with spice and heat. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.