Mr. Ramelli

Vincent Ramelli

Founder & CEO

World Independent Hotel Promotion

Vincent Ramelli is the founder and CEO of World Independent Hotel Promotion a leading hotel marketing agency based in Paris that services small chains and independent hotels with all-inclusive marketing solutions ranging from state-of-the-art webdesign to social media campaigns and revenue management consulting to reputation management.

With a family history in the hotel industry Mr. Ramelli chose a sales and marketing education in the 1980s and 90s, seeing that internet would be the new sales medium Mr. Ramelli set-out to create an internet marketing company in the late 90s. Combining his hospitality heritage and online marketing into the then called 1001webpromotions, it soon became one of the main players in hotel websites on the European market.

In the mid 2000s Mr. Ramelli fully returned to the hospitality by purchasing and renovating hotelís of his own and focusing his attention on running the hotels himself. The hotels were upgraded from their current ďcheapĒ status to boutique hotels and after a few years they built a reputation in the Paris independent hotel market as pioneering in hotel marketing. Testing new ideas in his own hotel permitted him to find out what works and what didn't. This led to the creation of WIHP, a new company that became much more than just hotel websites.

Seeing what hoteliers really needed was a united marketing offer to combine all aspects of online marketing into one cohesive strategy, Mr. Ramelli made WIHP that company. Where web design wasnít the end-product but rather a hub that would coordinate all the aspects of the hotelís marketing efforts.

Today, WIHP is an all-inclusive hotel marketing agency that helps hoteliers fill their hotels with a cohesive marketing strategy that unites their distribution, direct revenue and advertising for best profit, covering all aspects including yield consulting, distribution management, advertising and even print ads.

Mr. Ramelli can be contacted at +33 1534610360 or contact@wihphotel.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.