Ms. Oliver

Marlene Oliver

President

NJC Communications

Marlene Oliver, APR, is a Public Relations, Marketing Communications, and Social Media PR specialist with more than 17 years of success in developing, launching, managing and measuring campaigns for Hospitality, Travel & Tourism clients.

Known for her strategic approach to communications, Ms. Oliver founded NJC Communications in 2002. Ms. Oliver’s niche-focused boutique PR and Marketing Communications company remains at the forefront of the digital realm, serving among the first Travel & Hospitality PR firms to emphasize the importance of digital PR, SEO content development, and the ever-evolving role of social media in PR and Marketing.

Fluent in English and Spanish, Ms. Oliver is regularly interviewed and quoted by press internationally as media spokesperson for NJC’s clients including tour operators, hotels and resorts, vacation rental companies, vacation exchange firms, theme-parks and attractions, cruise lines, airlines, travel technology companies and travel websites.

Ms. Oliver is responsible for strategic communications planning, directing the execution of projects and campaigns, managing the agency’s business development, and leading the media relations and online media directives for the company’s clients. Additionally, has served on numerous industry conference panels and has served as communications counsel to acclaimed companies including: Interval International, Louis Cruises, Coral Hospitality, Mayan Resorts, Endless Vacation Rentals by Wyndham Worldwide, Tripology, the Central Holidays Travel Group family of companies as well as many other local, national, and international businesses.

Throughout her career Ms. Oliver and her work have garnered numerous awards and accolades including: MarCom Award, Travel Agent Magazine Rising Star, ARDA Gold Award for Community Relations Program, International Association of Amusement Parks and Attractions Brass Ring Award – Media Kit, International Association of Amusement Parks and Attractions Brass Ring Award – Brochure, Travel Industry Association of America, Pow Wow Daily – Media Kit, Best of Attractions. She received a Bachelor of Science degree in Mass Communications from Florida International University, and completed language and culture programs at Universidad Complutense de Madrid in Spain and Scuola Lorenzo de Medici in Florence, Italy. Ms. Oliver received her Accreditation in Public Relations in March of 2003.

Ms. Oliver can be contacted at 305-491-0512 or moliver@njccorp.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.