Ms. Oliver

Marlene Oliver

President

NJC Communications

Marlene Oliver, APR, is a Public Relations, Marketing Communications, and Social Media PR specialist with more than 17 years of success in developing, launching, managing and measuring campaigns for Hospitality, Travel & Tourism clients.

Known for her strategic approach to communications, Ms. Oliver founded NJC Communications in 2002. Ms. Oliver’s niche-focused boutique PR and Marketing Communications company remains at the forefront of the digital realm, serving among the first Travel & Hospitality PR firms to emphasize the importance of digital PR, SEO content development, and the ever-evolving role of social media in PR and Marketing.

Fluent in English and Spanish, Ms. Oliver is regularly interviewed and quoted by press internationally as media spokesperson for NJC’s clients including tour operators, hotels and resorts, vacation rental companies, vacation exchange firms, theme-parks and attractions, cruise lines, airlines, travel technology companies and travel websites.

Ms. Oliver is responsible for strategic communications planning, directing the execution of projects and campaigns, managing the agency’s business development, and leading the media relations and online media directives for the company’s clients. Additionally, has served on numerous industry conference panels and has served as communications counsel to acclaimed companies including: Interval International, Louis Cruises, Coral Hospitality, Mayan Resorts, Endless Vacation Rentals by Wyndham Worldwide, Tripology, the Central Holidays Travel Group family of companies as well as many other local, national, and international businesses.

Throughout her career Ms. Oliver and her work have garnered numerous awards and accolades including: MarCom Award, Travel Agent Magazine Rising Star, ARDA Gold Award for Community Relations Program, International Association of Amusement Parks and Attractions Brass Ring Award – Media Kit, International Association of Amusement Parks and Attractions Brass Ring Award – Brochure, Travel Industry Association of America, Pow Wow Daily – Media Kit, Best of Attractions. She received a Bachelor of Science degree in Mass Communications from Florida International University, and completed language and culture programs at Universidad Complutense de Madrid in Spain and Scuola Lorenzo de Medici in Florence, Italy. Ms. Oliver received her Accreditation in Public Relations in March of 2003.

Ms. Oliver can be contacted at 305-491-0512 or moliver@njccorp.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.