Mr. Horner

Ted Horner

Managing Director

E. Horner & Associates

Ted Horner is Managing Director of E. Horner & Associates, a technology consulting practice specializing in the hospitality industry. Mr. Horner is widely respected as Australia's leading consultant in this area.

Over the last 22 years Mr. Horner has consulted for a variety of clients from developers and international operators of large resorts, boutique hotels golf clubs, convention center‘s and licensed clubs covering the full range of technology namely:

• PMS • POS • Sales & Catering • Food & Beverage • PABX • In Room Guest Entertainment including Digital Video on Demand • Broadband & Wireless • Golf & Spa Systems • Club Membership

In 1996 Mr. Horner launched Australia’s first dedicated hospitality technology exhibition and conference which continues each year as Hotel Operations Technology (HOT).

In 2002 he was a founding member of HTNG (Hotel Technology Next Generation) a non-profit body which was established in the US to promote open systems integrations between vendors in the industry and today he is an Executive Advisor to HTNG.

In 2004 Mr. Horner was the first non-US person to be elected to the HITEC Technology Hall of Fame for his contribution to the advancement of technology in the hospitality industry.

Since the early 90's he has traveled extensively throughout the world to speak at many hospitality technology conferences and has written many articles on technology that have been published all over the world

In 2011 Mr. Horner established an alliance with JBA Consulting Engineers, a company started in Las Vegas in the 60’s and now has seven offices worldwide with multi-discipline expertise in electrical design, security, AV, fire and safety, data center design and systems integration. In the last 12 months Mr. Horner has formed a strategic alliance with jba consulting engineers in Las Vegas who are a world leader in providing consulting advise to the casino/resort market on a global basis.

Mr. Horner can be contacted at +61 2 98768119 or ted@hornertech.com.au

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.