Ms. Papenhoff

Michaela Papenhoff

Managing Director

h2c

Michaela Papenhoff is Managing Director of h2c, a Germany-based company that specializes in hospitality commerce supporting hotel chains and large individual properties increasing success when selling online and offline.

Building on 25 years of hospitality experience, Ms. Papenhoff early recognized the initial stage of electronic and Internet distribution and the great potential of global marketing. Prior to founding h2c 10 years ago, Ms. Papenhoff worked as Director of E-Distribution and E-Marketing at a leading European representation company with more than 200 member hotels. She implemented the company’s first central reservation system and was accountable for all properties’ revenues via electronic channels. Concurrently, she set up a CRS specialist’s team which trained all associated hotels, thus providing an on-demand knowledge pool. Ms. Papenhoff has worked in several functions prior to founding her own company including front desk, reservations, sales development and public relations at international hotels chains.

Clients benefit from h2c’s expert team in the areas of distribution strategy development via international and national channels, implementing effective SEO/SEM strategy, training how to improve processes and technology, market research and business intelligence.

In her beginnings with h2c, Ms. Papenhoff also served as PhoCusWright’s Inc. Managing Director Europe representing the company in this region, holding speeches during industry events and conducting high quality research. Today, h2c assists PhoCusWright in carrying out market research projects with a core focus on the European and Middle East countries.

By completing her International Executive MBA at the Rotterdam School of Management/Erasmus University, Ms. Papenhoff could deepen her skills in marketing, finance, leadership development und change management; her industry insight initially began with a professional hospitality education program.

Ms. Papenhoff can be contacted at 49-211-239-8360 or papenhoff@h2c.de

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.