Ms. Papenhoff

Michaela Papenhoff

Managing Director

h2c

Michaela Papenhoff is Managing Director of h2c, a Germany-based company that specializes in hospitality commerce supporting hotel chains and large individual properties increasing success when selling online and offline.

Building on 25 years of hospitality experience, Ms. Papenhoff early recognized the initial stage of electronic and Internet distribution and the great potential of global marketing. Prior to founding h2c 10 years ago, Ms. Papenhoff worked as Director of E-Distribution and E-Marketing at a leading European representation company with more than 200 member hotels. She implemented the company’s first central reservation system and was accountable for all properties’ revenues via electronic channels. Concurrently, she set up a CRS specialist’s team which trained all associated hotels, thus providing an on-demand knowledge pool. Ms. Papenhoff has worked in several functions prior to founding her own company including front desk, reservations, sales development and public relations at international hotels chains.

Clients benefit from h2c’s expert team in the areas of distribution strategy development via international and national channels, implementing effective SEO/SEM strategy, training how to improve processes and technology, market research and business intelligence.

In her beginnings with h2c, Ms. Papenhoff also served as PhoCusWright’s Inc. Managing Director Europe representing the company in this region, holding speeches during industry events and conducting high quality research. Today, h2c assists PhoCusWright in carrying out market research projects with a core focus on the European and Middle East countries.

By completing her International Executive MBA at the Rotterdam School of Management/Erasmus University, Ms. Papenhoff could deepen her skills in marketing, finance, leadership development und change management; her industry insight initially began with a professional hospitality education program.

Ms. Papenhoff can be contacted at 49-211-239-8360 or papenhoff@h2c.de

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.