Mr. Samuels

Gerry Samuels

Founder & Executive Director

Mobile Travel Technologies, Ltd.

Gerry Samuels has a number of involvements in software businesses in UK, Ireland and Australia. In 2000 Mr. Samuels was judged as amongst Ireland's Top 20 Entrepreneurs by Business Plus magazine, Ireland's largest circulation business magazine. Mr. Samuels is business advisor to an Irish government program for technology entrepreneurs.

Mr. Samuels is an innovative and creative leader in the mobile and travel industry. He is a frequent speaker at industry conferences and a regular contributor to trade publications. Mr. Samuels has been at the leading edge of mobile travel – recognizing in early 2003 that mobile phones had the capability to transform the traveller experience.

A travel industry veteran, Mr. Samuels has more than 20 years experience in the travel industry, at Thomson Travel (TUI) and then at Worldspan, where he became Director - Northern Europe. In 1997 he co-founded Gradient Solutions, a Dublin-based internet booking engine specialist. With a record of rapid and profitable growth, and a client list including many of Europe's and North America's largest airlines and intermediaries, Gradient was acquired by Sabre in August 2000. Following the acquisition, he served two years as Vice President, Business Development, Sabre.

Mr. Samuels started actively looking at the opportunities in mobile travel in 2003 and started development on a mobile travel platform in 2004. Mobile Travel Technologies (MTT), a Dublin based mobile software development specialist for the travel sector, was founded in 2005 by Mr. Samuels, and he is the full-time Executive Director. He leads the commercial development of the organization.

MTT boasts a team of more than 45 mobile travel specialists. The MTT mobile travel platform, M2B, powers some of the busiest travel m-commerce sites in the world, and millions of euro pass through the platform each week. M2B delivers the efficiency and speed-to-market of a “Develop Once, Deploy Everywhere” mobile approach. With M2B a single implementation delivers both mobile web and apps, but where other platforms produce lowest common denominator apps, M2B Next Gen deploys 100% real, fully native apps for each mobile operating system. MTT applies a layer of custom handcode to each app to take advantage of the native user interface capabilities of each mobile operating system.

Mr. Samuels has a number of involvements in software businesses in UK, Ireland and Australia. In 2000 Gerry was judged as amongst Ireland's Top 20 Entrepreneurs by Business Plus magazine, Ireland's largest circulation business magazine. He is business advisor to an Irish government program for technology entrepreneurs. MTT has quickly built up an impressive client roster of leading airlines and hotel chains including AirAsia, easyJet, S7, Virgin Australia, Jetstar, Melia Hotels International, Jumeirah Group and Atlantis the Palm Resort.

Education: BA (Hons) Economics, University of Leicester.

Mr. Samuels can be contacted at 353-1-485-342 or gerry@mttnow.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.