Mr. Shephard

David Shephard

Chief Executive Officer

Readiness Resource Group

David Shepherd is Chief Executive Officer for Readiness Resource Group, a veteran-owned small business founded in 2007 and based in Las Vegas, NV. RRG supports national preparedness, enterprise resilience and infrastructure crisis and risk programs. RRG execute programs in planning, training and exercises for the critical infrastructure; test and evaluation of technologies for emergency responders; assessments and technology integration for preparedness and prevention mission support; and develop and integrate special technologies for counter-intrusion and counter-surveillance applications.

RRG provide operational know-how and technical assistance to enhance infrastructure protection and national preparedness with emphasis on the nexus between public safety and critical infrastructure owners/operators. From requirements analysis to systems integration, RRG advances the emergency, crisis and risk management mission with integrity and ingenuity in service.

From 1999 to 2006, Mr. Shepherd was the Executive Director of Security at Venetian Resort Hotel Casino responsible for physical security, background investigations, terrorism, EMT coverage, construction security and special investigation. The Venetian is the fourth largest hotel in the world and includes ten million square feet of space in suites, shopping mall, night clubs, restaurants, theaters, convention space and casino. Operated the Emergency Command Center on natural disasters, life safety, terrorism and health concerns. During this same period Mr. Shepherd was also an instructor at University of Nevada at Las Vegas (UNLV) where he instructed undergraduate students in Criminal Investigations, and Criminal Evidence.

He was a guest instructor for the Institute of Security Studies, Masters Program, specifically focusing upon Commercial Facilities preventive measures and Emergency Command Center Operations.

Mr. Shepherd worked for the Federal Bureau of Investigation from 1975 to 1999 where he had twenty-two years experience in SWAT operations as Team Leader and Coordinator in domestic and foreign terrorism, kidnappings, extortions, fugitives, violent crimes and narcotics. He coordinated operations with local, state, federal, military (Navy Seals, Delta Force, Special Operations) and International law enforcement operations. He operated the Forward Command Center (FCC) for nuclear incidents (Nevada Test Site), and established aircraft hijacking exercises at McCarran International Airport and supervised criminal investigations in hostage situations and major criminal violations, such as armored car robberies, telemarketing frauds and arrested FBI Top Ten Fugitives over the course of his career.

Before working for the FBI, Mr. Shepherd served as an officer in the U.S. Marine Corps where he was the physical fitness coordinator at Officer Candidate School, Quantico, VA. Mr. Shepherd was responsible to train officer candidates in the obstacle course, confidence course, bayonet fighting, hand-to-hand combat and all aspects of physical fitness.

He graduated from the University of Utah with a B.S. in Marketing; from Golden Gate University with an M.B.A. in Management; and from Golden Gate University with an M.P.A. in Criminal Justice.

Mr. Shephard can be contacted at 702.685.0164 or shepherd@readinessresource.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.