Mr. Schwab

Craig Schwab

Business Development Manager

AlliedBarton Security Services LLC

Craig Schwab, MBA, MA, CPP has been a senior member of AlliedBarton Security Services’ New York City team for almost 10 years holding several positions in both operations and business development. In his current role as Business Development Manager, he is responsible for creating security programs that add value, protect assets, and provide a positive customer experience.

On behalf of AlliedBarton, Mr. Schwab has led the New York City team in their efforts to develop and implement quality security programs for the hospitality industry with the underlying goal of understanding their unique culture, needs, and business objectives.

Mr. Schwab was formerly a District Manager responsible for a large portfolio of Fortune 500, hospitality, financial service and Commercial Class “A” clients in Midtown. His responsibilities included administrative oversight, P&L management, training and developing subordinates, and client satisfaction.

Mr. Schwab is a graduate of Baruch’s Zicklin School of Business (MBA) as well as the graduate school at John Jay College of Criminal Justice. He is the current NYC ASIS Chapter Board Treasurer, member of the Hotel Association of New York City (HANYC), holds the distinction of Certified Protection Professional (CPP) from ASIS International and is an Adjunct Professor at The Long Island Business Institute in their Security Management Department.

Mr. Schwab can be contacted at 212-328-0211 or Craig.Schwab@alliedbarton.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.