Ms. Tristano

Jodie Tristano

Business Development Manager

Technomic, Inc

Jodie Tristano currently serves as Business Development Manager at Technomic, Inc., a Chicago-based research and consulting firm that focuses on food and foodservice. Technomic provides industry intelligence, forecasts, data and training support to operators, manufacturers, distributors and others allied to the field.

Ms. Tristano brings more than 20 years of experience in hospitality sales and marketing within the hotel, resort and convention industry. During her career, she has represented many prominent brands including Walt Disney Parks & Resorts, Fairmont Hotels & Resorts, Hilton Hotels & Resorts, Westin/Starwood Hotels & Resorts Worldwide, Holiday Inn Hotels & Resorts and Benchmark Hospitality International. More recently, Ms. Tristano served as Account Services Director, Convention Sales and Marketing for McCormick Place in Chicago, the largest convention center in the United States.

With broad industry capability, Ms. Tristano has managed all group market segments including corporate, association, government and social, earning top sales performance awards with both Fairmont Hotels & Resorts and Starwood Hotels & Resorts.

Ms. Tristano spearheads Technomic’s growth initiatives in the Lodging Industry through her efforts in developing the Global Lodging Practice encompassing consumer, industry and market research reports and services. Technomic’s Lodging Practice provides clients with a wide range of consulting services such as operational audits, strategic planning, and concept development and positioning; consumer studies on topics including hotel food and beverage consumption, brand preferences, amenity importance and campaign effectiveness; and online resources that track and measure company performance, menu development and more.

Holding a degree in Hospitality Management, Ms. Tristano is an active industry leader, having served on many committees with prominent organizations including the Professional Convention Management Association (PCMA) and Meeting Professionals International (MPI).

Ms. Tristano can be contacted at 708-205-1427 or jtristano@technomic.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.