Mr. Suggs

Jim Suggs

Associate Vice President

CallisonRTKL

Jim Suggs began his architectural career in 1978. He has amassed extensive experience in architectural design, interior design, historic preservation and master planning for private and public, commercial and institutional clients.

His experience includes substantial work in the design and planning of courtrooms and courthouses including federal and county facilities, both newly built and historical properties.

Highlights include the restoration of the 120 year old Bexar County Courthouse in San Antonio, Texas incorporating cutting-edge courtroom technology while preserving the historical integrity of the interior, the design of courtroom facilities dedicated to child and family law as well as the St. Mary’s University Moot Court Facility.

Another area of expertise is in the planning and design of video, television and audio production facilities. Highlights include the design of Maverick Video Production Company headquarters including a full sound stage and two television studios as well as various university Radio/Television & Film facilities.

But, Mr. Suggs’ true passion, the planning and design of hotels has developed over the last 15 years. His work has included everything from roll-out programs for limited-service hotels, renovations, historic adaptive use, full service and upscale boutique properties. Highlights include full-service, independent high-rise boutique hotels in San Antonio, Texas and San Jose, California as well as Westin and Sheraton resorts in Maryland and the Bahamas respectively.

Since joining RTKL in 2007 Mr. Suggs’ experience has been focused on large scale hospitality and mixed-use projects expanding his expertise in the planning of hotels and hotel-driven environments. Recent projects include expansion of the Omaha Hilton Convention Center hotel, Lone Star Court (a boutique property) in Austin, TX and the Hyatt Regency Tysons Corner in Tysons Corner, VA.

Please visit www.rtkl.com for more information.

Mr. Suggs can be contacted at 214-468-7698 or jsuggs@RTKL.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.