Mr. Suggs

Jim Suggs

Associate Vice President

CallisonRTKL

Jim Suggs began his architectural career in 1978. He has amassed extensive experience in architectural design, interior design, historic preservation and master planning for private and public, commercial and institutional clients.

His experience includes substantial work in the design and planning of courtrooms and courthouses including federal and county facilities, both newly built and historical properties.

Highlights include the restoration of the 120 year old Bexar County Courthouse in San Antonio, Texas incorporating cutting-edge courtroom technology while preserving the historical integrity of the interior, the design of courtroom facilities dedicated to child and family law as well as the St. Mary’s University Moot Court Facility.

Another area of expertise is in the planning and design of video, television and audio production facilities. Highlights include the design of Maverick Video Production Company headquarters including a full sound stage and two television studios as well as various university Radio/Television & Film facilities.

But, Mr. Suggs’ true passion, the planning and design of hotels has developed over the last 15 years. His work has included everything from roll-out programs for limited-service hotels, renovations, historic adaptive use, full service and upscale boutique properties. Highlights include full-service, independent high-rise boutique hotels in San Antonio, Texas and San Jose, California as well as Westin and Sheraton resorts in Maryland and the Bahamas respectively.

Since joining RTKL in 2007 Mr. Suggs’ experience has been focused on large scale hospitality and mixed-use projects expanding his expertise in the planning of hotels and hotel-driven environments. Recent projects include expansion of the Omaha Hilton Convention Center hotel, Lone Star Court (a boutique property) in Austin, TX and the Hyatt Regency Tysons Corner in Tysons Corner, VA.

Please visit www.rtkl.com for more information.

Mr. Suggs can be contacted at 214-468-7698 or jsuggs@RTKL.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.