Mr. Roman

Anthony C. Roman

CEO

Roman & Associates

Anthony C. Roman is CEO of Roman and Associates, a global insurance and corporate investigation, risk management, and security consulting firm. He is a frequent contributor to CNN, MSNBC, CNN International, Associated Press, New York Times, Crain’s New York Business, and New York Newsday. He is the software designer of WEB TRAC, a claims, legal, risk management and security intelligent software program. You can follow him @RomanSearch.com, Twitter and Facebook. He may be reached at aroman@romansearch.com.

Mr. Roman has performed investigations throughout the United States, Europe, the Caribbean, South America and Chile. He has 35 years investigating criminal, corporate, insurance fraud and technical cases. The Roman & Associates management team is comprised of attorney investigators, former United States Justice Department special agents and former investigative journalists.

Early in his career Mr. Roman was a member of the executive protection team for Harry and Leona Helmsley. His responsibilities for the Helmsley-Spear Corporation also included securing residential and corporate facilities, investigating major boutique hotel and corporate thefts, and internal malfeasance.

Mr. Roman has worked for the insurance industry specializing in technical investigation which includes such areas as medical malpractice, environmental pollution and construction defects.

He has also conducted major studies of metropolitan hospitals medical/surgical policies and procedures, uncovering and correcting deficiencies, which were likely to lead to medical/surgical incidents resulting in malpractice litigation.

Mr. Roman has specialized in investigating multimillion dollar commercial burglaries including major art thefts, high value warehouse inventory burglaries and corporate internal malfeasance. He works to design policy and procedures for companies in the Fortune 500 group to deter organized crime infiltration of executive level positions. Other services that his company provides include high level security system audits, liability risk management, premise anti-theft measures and devising tractor trailer anti-hijacking procedures.

In addition, he is a qualified commercial corporate pilot and flight instructor.

Mr. Roman is a prolific inventor and is in the process of patenting five inventions including a software driven life-saving device and an anti-kidnapping device.

He has been an Adjunct Instructor at the State University of NY Aerospace Department and is a former Human Rights Commissioner.

Mr. Roman can be contacted at aroman@romansearch.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.