Mr. Salazar

Fernando Salazar

Vice President, Food & Beverage

Wyndham Hotel Group

Fernando Salazar, a 30 year lodging veteran, was appointed vice president of food and beverage for the upscale Wyndham Hotels and Resorts brand in July 2007. In his role, Mr. Salazar is responsible for the conceptual development and management of food-and-beverage operations for all Wyndham Hotels and Resorts properties. Additionally, Mr. Salazar recently assumed oversight of food and beverage for the select-service TRYP by Wyndham brand.

Prior to joining the company, Mr. Salazar was vice president, food and beverage, for Omni Hotels in Irving, Texas, a position he held from 2002 to July 2007.

From 1996 to 2002, he was director of operations for individual Omni Hotels, first for the Omni Houston Westside and then, in 1998, for the Omni San Antonio.

From 1983 to 1996, Mr. Salazar served in food and beverage positions for Westin Hotels, including director of food and beverage at the Westin Cincinnati and the Westin Williams Center in Tulsa, Okla. He also held various positions at the Westin Galleria in Dallas and the Westin Oaks in Houston, including assistant director of food and beverage, director of restaurants and multiunit restaurant manager.

From 1980 to 1983, he was head of service and wine training for Las Brasas, a Colombia-based restaurant management company. He began his career for the St. Moritz Hotel in New York’s Central Park, now the Ritz-Carlton New York.

Mr. Salazar, a frequent speaker at national conferences on topics related to food and beverage, received the 2010 Silver Plate Award as Hotel Operator of the Year from the International Foodservice Manufacturers Association (IFMA) for his contributions to the industry. The Culinary Institute of America (CIA) proclaimed him Ambassador of the CIA and awarded him the Gold Medal of Honor for creativity, leadership and mentoring efforts.

He is a member of the Culinary Institute of America’s Latin Cuisines Executive Advisory Council and the HM&LA Food & Beverage Advisory Board. He is also a member of the International Food and Beverage Forum, a group of 50 experts dedicated to the promotion of the industry worldwide and received the group’s President’s Award in 2009 and 2010 for his contributions to this organization.

Mr. Salazar is International Advisor and permanent judge of the renowned Spanish National Tapas Competition and of the Annual International Encounter of Culinary Schools, a competition for culinary students from around the world; both events are celebrated annually in Valladolid, Spain. In November 2010, he was named International Advisor and Universal Ambassador of the International School of Culinary Arts in Valladolid, Spain, as a result of his extensive expertise in the industry.

He is based in Wyndham Hotel Group’s Parsippany, N.J. offices.

Mr. Salazar can be contacted at 973-753-6590 or fernando.salazar@wyndhamworldwide.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.