Mr. Clarke

Troy Clarke

Food & Beverage Director

Royal Sonesta Hotel Boston

Troy Clarke is passionate about food and beverage. He recently joined the Royal Sonesta Hotel Boston as Director of Food & Beverage. In this role, he oversees all food and beverage operations at the hotel, including the hotel’s extensive banquet operation for conferences, weddings and social events; ArtBar Restaurant & Patio; the culinary team, the pastry shop, the beverage team, mini-bar, and in-room dining for the property. The Royal Sonesta Hotel Boston features 22,000 square feet of flexible meeting space and 400 luxurious guest rooms at its location on the banks of the Charles River in Cambridge.

On a day to day basis, Mr. Clarke manages budgets, forecasting, menu development, payroll, creative direction and operational opportunities for an $8.4 million operation for Sonesta. This gives him plenty of opportunity to use his strong leadership, innovation and quality control skills. His strategic thinking has made him a leader in hospitality food and beverage, always seeking new trends to share with his team to aide in their growth and development, as well as showing how important knowing who and what you are is to the continued success of your establishment.

Mr. Clarke has over 17 years experience in food and beverage with prior management roles at Loews Miami Beach, the Pfister Hotel, Hilton Milwaukee City Center, Ritz-Carlton Grand Cayman, Ritz-Carlton Boston and the Westin Copley Place Boston. Through the years he has worked in all aspects of food and beverage, from washing dishes, waiting tables through banquet manager and outlets manager. In each position he found the opportunity to continue with his education as a sommelier – a personal passion through the years.

Mr. Clarke is active in several professional organizations, including membership in the Society of Wine Educators, the United States Bartenders Guild, Guild of Sommeliers, American Sommelier, and is also a Hotel F&B Council Member. He is a candidate for Best Sommelier in America 2011.

Mr. Clarke can be contacted at 617-806-4301 or tclarke@sonesta-boston.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.