Mr. Rifai

Taleb Rifai

Secretary General

World Tourism Organization (UNWTO)

Taleb Rifai’s background combines solid political experience and technical knowledge in the field of tourism, as well as experience in the work and functioning of International Organizations. His background also provides him with extensive economic, business and academic experience. He was elected as Secretary-General of the World Tourism Organization (UNWTO) at the General Assembly, Astana, Kazakhstan, in October 2009 and begun his four-year term on 1 January 2010. He assumed the functions of Secretary-General ad interim of the World Tourism Organization from 1 March 2009 and served as Deputy Secretary-General from February 2006 to February 2009.

Prior to assuming his current post, Taleb Rifai was the Assistant Director-General of the International Labour Organization (ILO) for three consecutive years. His responsibilities included the overall supervision and implementation of the International Labour Standards, as well as advising on labour markets and employment policies, particularly in the Middle East region.

From 1999 to 2003, he served in several ministerial portfolios in the Government of Jordan, first, as Minister of Planning and International Cooperation in charge of Jordan’s Development Agenda and bilateral and multilateral relationships with donors and agencies. He was subsequently appointed Minister of Information, in which capacity he was spokesman of the Government of Jordan and in charge of communication and public media. During his tenure, he embarked on restructuring public media and in particular the Jordan Television Network. In 2001, his portfolio was expanded to include the Ministry of Tourism and Antiquity.

During his term as Minister of Tourism and Antiquity, Taleb Rifai established Jordan’s first Archaeological Park in the ancient city of Petra in collaboration with UNESCO and the World Bank. He also realized several large projects in Jerash, the Dead Sea and Wadi Rum. As Minister of Tourism, he was the Chairman of the Jordan Tourism Board, President of the Ammon School for Tourism and Hospitality and was elected Chairman of the Executive Council of the UNWTO in 2001.

In the three years preceding his service in the Jordanian Cabinet, he was appointed the CEO of Jordan’s Cement Company, one of the country’s largest public shareholding companies with over 4,000 employees. During his term he successfully led and directed the first large-scale privatization and restructuring scheme in Jordan by bringing in the world famous French cement company Lafarge in 1998 and continued to serve as CEO under the new Lafarge management.

Mr. Rifai can be contacted at 34-91-5679-324 or trafai@unwto.org

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.