Mr. Curtin

Steve Curtin

Founder

Steve Curtin Customer Enthusiast!

Steve Curtin has 20 years of experience between hotel operations, sales and marketing, training and development, and customer service roles working for Marriott International, one of the premiere customer-focused companies in the world.

As the Area Director of Training for the New York City market, Mr. Curtin organized the training efforts at more than a dozen area hotels to successfully coordinate corporate-wide training initiatives. While at the NY Marriott Marquis, Mr. Curtin worked with a team of executives to implement training that resulted in dramatic increases in employee and customer satisfaction scores. One such initiative titled The Basics was adapted from the Ritz-Carlton Gold Standards in 1998 and branded by Marriott headquarters to become a company-wide initiative involving more than 3,000 hotels.

Mr. Curtin has delivered interactive and engaging presentations on three continents, in six countries, and throughout the United States. He has delivered over 600 presentations to more than 20,000 people. In addition to hospitality audiences, Mr. Curtin has presented to associations, retailers, healthcare professionals, and state tourism groups.

Mr. Curtin has received advanced training in public speaking from Cornell University School of Industrial and Labor Relations, National Speakers Association, American Society for Training and Development, and Decker Communications. He has met the rigorous professional speaking requirements to be accepted and accredited by the National Speakers Association.

Mr. Curtin is a customer service, training, and public speaking enthusiast based in Denver, CO. Learn more: www.stevecurtin.com

Please visit http://www.stevecurtin.com for more information.

Mr. Curtin can be contacted at 303-325-1375 or steve@stevecurtin.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.