Mr. Lunn

Walker Lunn

Founder

EnviRelation, LLC

Walker T. Lunn is the founding Member and Manager of EnviRelation, LLC. EnviRelation is the mid-Atlantic’s leading provider of food composting services. EnviRelation helps hotels and restaurants save money on waste disposal by offering affordable, environmentally friendly food composting services. This sustainable alternative to waste management has been widely adopted in the areas serviced by EnviRelation.

Mr. Lunn also established composting collection operations in Philadelphia, PA and Atlanta, GA, where EnviRelation was a key player in creating Atlanta’s “Downtown Zero-Waste Zone” in partnership with the Green Foodservice Alliance. Today, EnviRelation’s portfolio of services include emissions quantification, sustainability reporting, food composting and waste vegetable oil collection for the Washington, DC metropolitan area.

Mr. Lunn graduated from Cornell University’s School of Hotel Administration and has over 10 years of experience in environmental sustainability within the hospitality industry. He has been a consultant to the World Bank and Conservation International. He is active with Cornell’s Center for Hospitality Research and is a co-founded the annual Sustainability Roundtable sponsored by the center in 2009. He co-authored the Willard InterContinental’s Annual Sustainability Report. Over the past four years, EnviRelation, LLC has worked with the Hyatt, Hilton and Marriott hotel groups, Sodexo, University of Maryland, Alexandria City Public School district, area hospitals, and many more customers in an effort to help the hospitality industry reduce its carbon footprint and maintain affordable, sustainable practices throughout the United States and abroad. Mr. Lunn frequently speaks on topics pertaining to sustainability, hospitality, composting, and entrepreneurship.

As a former president of the Washington, DC Chapter of the Cornell Hotel Society, Mr. Lunn has led the chapter in developing fundraisers to finance scholarships to the Hotel School for local students. He has been a member of Cayuga Hospitality Advisors and to the Professional Association of Diving Instructors (PADI).

Mr. Lunn lives in Washington, DC with his wife. He is passionate about travel and the outdoors, and is working toward a career to facilitate conservation of the natural environment.

Mr. Lunn can be contacted at 202-465-4802 or info@envirelation.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.