Mr. Laginia

Juan Pablo Laginia

Director of Operations

InterContinental San Francisco

Originally from Caracas, Venezuela, Juan Pablo Laginia holds a degree in Administration of Tourism Enterprises from the Universidad Nueva Esparta. After completing these studies in 2002, Laginia continued a multitude of hospitality course work, including those at the Revenue Academy in Lima, Peru as well as the Concierge Academy in Caracas, Venezuela.

Mr. Laginia first joined the InterContinental Hotels Group in September 2000, assisting with Front Desk and Front Office operations and management at the InterContinental Tamanaco in Caracas, Venezuela. In 2006 Mr. Laginia joined the team at the InterContinental Miami and subsequently trained to become the Assistant Director of Front Office in 2008. Upon his move to the InterContinental San Francisco in 2009, Mr. Laginia was appointed as the Director of Front Office Operations, followed by two years as the Director of Rooms Division. In this role, he was responsible for day-to-day operations and overseeing the Front Office, Housekeeping, Security and IT departments.

Mr. Laginia was also instrumental in the creation of the hotel’s Innovation Committee and has worked on several projects associated with InterContinental San Francisco’s LEED certification, all of which contribute to increasing guest satisfaction. His newest role at the InterContinental San Francisco is as Director of Operations, overseeing not only the Rooms Division but also supporting the Food & Beverage and Accounting divisions.

Mr. Laginia can be contacted at 415-616-6500 or juan.pablo@ihg.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.