Ms. Griffin

Patricia Griffin

President & Founder

Green Hotels Association

Patricia Griffin is an avid traveler, and a self-appointed cheerleader for all “green” hotels. She has worked for a Howard Johnson Hotel in the back office, and for a Hilton Hotel at the front desk. She is enthusiastic about protecting our environment through simple, good practice methods. She is interested in encouraging the greening of the hospitality industry by informing not only hoteliers, but also travel agents, meeting planners, tour guides, business and pleasure travelers and government agencies. Ms. Griffin is a native Texan, owns a farm in Central Texas where she has wild horses and gentle cows. She is a graduate of The University of Texas at Austin with a Business degree.

"Green" Hotels Association is the proud winner of the 2001 American Society of Travel Agents' Environmental Award. The Association is an Endorser Member of the US EPA's WAVE and WasteWi$e.

Ms. Griffin is a Partner Member of Green Seal, Inc., Co-Op America, the Green Builder Program and Professional Association of Innkeepers International. She was active for 5 years as a coach for the Women Business Owners Roundtable program at Houston’s SBDC (Small Business Development Center.) She’s been a docent at a local nature sanctuary for at least 5 years.

“Green” Hotels Association brings together hoteliers interested in saving water and energy, reducing solid waste in order to protect the beautiful destinations we all love to visit.

Ms. Griffin and “Green” Hotels Association have been featured on a CNN telecast, and a number of national and international radio broadcasts. Newspaper and print media attention have been exceptional.

Ms. Griffin is a frequent speaker, and has a very important message to share with hoteliers, meeting planners and environmental groups in particular. Among other destinations, she has traveled to Florida, Washington, the Dominican Republic, Hawaii, Minnesota, New Jersey, Florida, Delaware and Wisconsin to speak on conserving and saving within the hospitality industry.

“Green” Hotels Association, founded in 1993, is committed to encouraging, promoting and supporting ecological consciousness in the hospitality industry. The association urges hoteliers to “green up” with small measures such as serving drinking water on request only as well as with major renovations to all-fluorescent lighting and by every measure in between. “Green” Hotels Association has devoted itself to the task of seeking out and researching ideas and techniques that hoteliers can use to conserve water and energy and reduce solid waste.

Ms. Griffin can be contacted at 713-789-8889 or green@greenhotels.com

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.