Ms. Abrams

JoAnna Abrams

CEO

MindClick SGM

JoAnna Abrams is Founder & CEO of MindClick, a leader in supply chain sustainability performance measurement solutions for global organizations.

MindClick’s technology and consulting services are used by global organizations to implement responsible sourcing programs to help achieve their environmental, social responsibility, and business goals.

Named a hospitality industry innovator by Lodging Magazine, Abrams combines 8 years of sustainability experience with twenty years of business strategy, research, and brand management work for global leaders in consumer products.

Ms. Abrams is a frequent speaker on the topics of sustainability and consumer trends, advances in supply chain initiatives and the effective use of scorecards in driving progress. Sample speaking engagements include: The Cornell Hospitality Research Summit, The North American International Auto Show AISI Press event, The Hospitality and Design Expo, HI Connect, The Lodging Conference, Sustainable Brands, and National Association of Women Business Owners.

In 2012, Abrams was selected to present research findings from a joint Expedia MindClick study at the Cornell Hospitality Research Summit highlighting the impact a hotel’s sustainable purchasing choices has on guest perception and loyalty. In 2011, Abrams created the Hospitality Sustainable Purchasing Consortium in partnership with the U.S. Green Building Council, Marriott International and 25 leading suppliers and purchasing organizations. Together the Consortium created a framework, based on global standards, for measuring supplier sustainability performance. Known as the Hospitality Sustainable Purchasing Index, that framework is now used by Marriott International and others to encourage improvement in the social and environmental performance of their vendors.

Prior to the founding of MindClick, Abrams led strategy, research, and new product development efforts for recognized consumer products brands including MGM, Nestle, Pepsi-Co, Toyota, and Wolfgang Puck. Abrams holds an M.B.A. from Harvard Business School and a B.S. in finance from University of Illinois. She currently lives with her husband and two daughters in Bend, Oregon.

Ms. Abrams can be contacted at 310-828-6216 or jabrams@mindclicksgm.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.