Ms. Abrams

JoAnna Abrams

CEO

MindClick SGM

JoAnna Abrams is Founder & CEO of MindClick, a leader in supply chain sustainability performance measurement solutions for global organizations.

MindClick’s technology and consulting services are used by global organizations to implement responsible sourcing programs to help achieve their environmental, social responsibility, and business goals.

Named a hospitality industry innovator by Lodging Magazine, Abrams combines 8 years of sustainability experience with twenty years of business strategy, research, and brand management work for global leaders in consumer products.

Ms. Abrams is a frequent speaker on the topics of sustainability and consumer trends, advances in supply chain initiatives and the effective use of scorecards in driving progress. Sample speaking engagements include: The Cornell Hospitality Research Summit, The North American International Auto Show AISI Press event, The Hospitality and Design Expo, HI Connect, The Lodging Conference, Sustainable Brands, and National Association of Women Business Owners.

In 2012, Abrams was selected to present research findings from a joint Expedia MindClick study at the Cornell Hospitality Research Summit highlighting the impact a hotel’s sustainable purchasing choices has on guest perception and loyalty. In 2011, Abrams created the Hospitality Sustainable Purchasing Consortium in partnership with the U.S. Green Building Council, Marriott International and 25 leading suppliers and purchasing organizations. Together the Consortium created a framework, based on global standards, for measuring supplier sustainability performance. Known as the Hospitality Sustainable Purchasing Index, that framework is now used by Marriott International and others to encourage improvement in the social and environmental performance of their vendors.

Prior to the founding of MindClick, Abrams led strategy, research, and new product development efforts for recognized consumer products brands including MGM, Nestle, Pepsi-Co, Toyota, and Wolfgang Puck. Abrams holds an M.B.A. from Harvard Business School and a B.S. in finance from University of Illinois. She currently lives with her husband and two daughters in Bend, Oregon.

Ms. Abrams can be contacted at 310-828-6216 or jabrams@mindclicksgm.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.