Mr. Segar

Adrian Segar

President

Conferences That Work

Adrian Segar has designed, organized, and facilitated conferences for thirty years. He has been designing participant-driven and participation-rich events, commonly known as unconferences, since 1992. His book Conferences That Work: Creating Events That People Love, published in November 2009, has been described as "THE how-to manual" on creating events that truly engage and capitalize on attendees' collective wisdom and experience. Mr. Segar blogs regularly on event design, logistics, presentations, and many other related topics at www.conferencesthatwork.com.

Mr. Segar is an acknowledged innovator and speaker on participant-driven event design. In May 2011, BizBash Magazine named him as one of "The 68 Most Innovative Event Professionals". He is also an enthusiastic proponent of the Meeting Architecture movement that aims to recast our ideas about how event professionals think about meeting design.

Mr. Segar has a Ph.D. in elementary particle physics, owned a solar energy manufacturing company, taught college level computer science for ten years, and was an independent information technology consultant for over twenty years. He lives in Marlboro, Vermont, is the president of two non-profits - edACCESS and the Marlboro School Association - and loves to sing and dance.

Mr. Segar can be contacted at 802-254-3566 or adrian@segar.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.