Mr. Apostolidis

Antonis Apostolidis

CEO

Nicon SA

Antonis Apostolidis is the CEO of Nicon SA since 2007 and an expert in IT infrastucture and consulting. He studied Physics and M.Sc in Computer Science, and has worked for over 20 years as an Executive in Hewlet-Packard, Digital Corp, Microsoft, Intel, Ericsson, and other major global companies. He has also worked as an independent consultant in IT and Telecomfields and his forward thinking approach has brought Nicon large hospitality clients and many other clients with high-demand communication system networks.

Nicon SA, is a Telecom Software company based in Athens, Greece and services clients all over the world and makes communication and accounting vastly efficient for both the hotel staff and the guest. www.nicon.gr

Mr. Apostolidis can be contacted at (+30) 210 6035311-2 or aapostolidis@nicon.gr

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.