Ms. Scholar

Debi Scholar

President

The Scholar Consulting Group

Debi Scholar, author of SMM: The Strategy Quick Reference Guide, offers guidance to Fortune 1000 and mid-size companies on issues surrounding supply chain and expense management categories, including airlines, hotels, meetings, ground transportation, corporate card programs, and travel management companies.

Before founding her own consultancy in 2010, Ms. Scholar was with PricewaterhouseCoopers (PwC) for 13 years. In her last position there, she was Lead for consulting with clients on Travel and Entertainment Expenses. She also held positions as the Meetings and Group Travel Director, and eSupport and Training Director.

Ms. Scholar is acknowledged nationally for groundbreaking efforts in shaping the Strategic Meetings Management (SMM) industry and integrating Travel and Meetings teams with Procurement. She is also an expert in driving virtual meeting adoption, both to reduce T&E costs and complement face-to-face events. In 2002, she became the first Meeting Director to include virtual meetings under her direction. Among her industry activities, Ms. Scholar was a trustee of the GBTA Foundation and was co-chair of the association’s Groups & Meetings Committee for four years. To advance the SMM industry, Scholar has created a host of innovative tools and resources for travel and meetings professionals, and she supplies the industry with numerous publications via her blog (http://www.teplus.net).

In 2010, Corporate & Incentive Travel magazine recognized Ms. Scholar as one of four of SMM’s “Movers and Shakers,” and, in 2008, the publication named her one of the “Top 20 Changemakers” who influenced the meetings management industry. Business Travel News also named her “Best Meeting Practitioner” in 2007. Her many professional designations include: UPenn/Wharton Aresty Executive Education/Global Business Travel Association (NBTA) Global Leadership Professional (GLP); Meeting Professionals International Certificate in Meetings Management (CMM); Convention Industry Council Certified Meeting Professional (CMP); GBTA Corporate Travel Expert (CTE); Six Sigma Green Belt and Chauncey Certified Technical Trainer (CTT).

Ms. Scholar can be contacted at 908-304-4954 or debi@debischolar.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.