Mr. Ziegler

Craig Ziegler

President

SuiteLinq, Inc.

With over twenty-five years of experience building brands and shaping product strategy for clients in a variety of industries, Craig Ziegler is a multimedia innovator with roots in the earliest days of the interactive revolution. His is the driving vision behind the SuiteLinq concept, growing the company from its origins to its current position as an innovator in the hospitality industry.

Achieving true and meaningful cross-media connectivity between hotels and their guests is the heart of the SuiteLinq solution as well as the core concept behind the new LINQ360 Innovation Center, Powered by Microsoft.

Mr. Ziegler forged the relationships that enabled SuiteLinq to become a valued contributor to Microsoft’s hospitality strategy worldwide and one of the youngest companies ever named as a Microsoft Global Alliance Partner. With Microsoft, he then helped unify fellow next-generation hospitality systems innovators around the LINQ360 Innovation Center in Las Vegas.

Mr. Ziegler’s vision has landed him seats on numerous boards including: HP Thought Leaders, NASA/Goddard Incubator board, The American Institute of Graphic Arts (AIGA), Nevada Development Association Advisory Board and the Economical Advisory Board – Office of the Mayor, Baltimore City.

Mr. Ziegler can be contacted at 610-917-3863 or cziegler@suitelinq.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.