Ms. Michael

Petra Michael

Founder & CEO

SkyBlue™ LLC

Renown bedding technology innovator and “Queen of Bed Bugs” Petra Michael (formerly Minoff) has revolutionized the retail and hospitality protective bedding industry. In 2005, while working as a contractor for a leading protective bedding company, she conceptualized the now industry-standard bedding encasement. She has been credited with being instrumental in designing and developing the world’s first scientifically proven bed bug isolation and control device. Ms. Michael's award-winning protective bedding innovations have provided a sound investment for hotel owners and managers interested in reducing costs and mitigating risks associated with potential bed bug infestation. Now she is taking that idea one step further. Her expertise in biology and chemistry, along with training in textile design, have enabled her to create the next-generation solution—combining protective performance with style in a bedding encasement designed exclusively for hoteliers and retailers worldwide.

In 2011, Ms. Michael founded SkyBlue™ LLC, the world’s first company dedicated to the design and development of stylized protective bedding encasements that safeguard bedding investments while enhancing beds’ visual appeal. SkyBlue’s revolutionary DreamTec™ bedding technology offers advanced protection from bed bugs, as well as stains and liquids, in an attractive streamlined encasement style that complements the look of any guestroom. The DreamTec line offers a selection of designer-quality, top-of-the-bed fabrics that are Nanotex® treated to strengthen the material and provide world-class stain and fluid resistance. Plus, its patent-pending BB-Lock™ technology provides maximum control of bed bug entry and escape along with bite-proof protection. Ms. Michael’s focus on protecting bedding investments, while managing total cost of maintenace without tradeoffs for ease of use and asthetic value, is unique in the industry.

A popular speaker at hospitality conferences and events, and a sought-out expert on bed bug control for the industry, Ms. Michael has been quoted in key publications including Lodging Magazine, Lodging Hospitality, and HotelLawyer.com. Her proactive Bed Bug procedures and prevention recommendations have been distributed to thousands of hotel owners/operators by hotel corporations and management companies worldwide. In addition to producing game-changing solutions for hotels, she consults with hotel owners, designers, and manufacturers across the country to develop and implement an aggressive approach to eradicating bed bug infestation.

Ms. Michael graduated from Edith Stein Gymnasium in Germany with a major in Chemistry. She also has a degree in fashion design from Academia d' Alta Moda Koefia in Rome, Italy. Born in Germany, she speaks German, English, French, Italian, and Spanish.

Ms. Michael can be contacted at 650-877.2331 or info@skybluetextiles.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.