Ms. Michael

Petra Michael

Founder & CEO

SkyBlue™ LLC

Renown bedding technology innovator and “Queen of Bed Bugs” Petra Michael (formerly Minoff) has revolutionized the retail and hospitality protective bedding industry. In 2005, while working as a contractor for a leading protective bedding company, she conceptualized the now industry-standard bedding encasement. She has been credited with being instrumental in designing and developing the world’s first scientifically proven bed bug isolation and control device. Ms. Michael's award-winning protective bedding innovations have provided a sound investment for hotel owners and managers interested in reducing costs and mitigating risks associated with potential bed bug infestation. Now she is taking that idea one step further. Her expertise in biology and chemistry, along with training in textile design, have enabled her to create the next-generation solution—combining protective performance with style in a bedding encasement designed exclusively for hoteliers and retailers worldwide.

In 2011, Ms. Michael founded SkyBlue™ LLC, the world’s first company dedicated to the design and development of stylized protective bedding encasements that safeguard bedding investments while enhancing beds’ visual appeal. SkyBlue’s revolutionary DreamTec™ bedding technology offers advanced protection from bed bugs, as well as stains and liquids, in an attractive streamlined encasement style that complements the look of any guestroom. The DreamTec line offers a selection of designer-quality, top-of-the-bed fabrics that are Nanotex® treated to strengthen the material and provide world-class stain and fluid resistance. Plus, its patent-pending BB-Lock™ technology provides maximum control of bed bug entry and escape along with bite-proof protection. Ms. Michael’s focus on protecting bedding investments, while managing total cost of maintenace without tradeoffs for ease of use and asthetic value, is unique in the industry.

A popular speaker at hospitality conferences and events, and a sought-out expert on bed bug control for the industry, Ms. Michael has been quoted in key publications including Lodging Magazine, Lodging Hospitality, and HotelLawyer.com. Her proactive Bed Bug procedures and prevention recommendations have been distributed to thousands of hotel owners/operators by hotel corporations and management companies worldwide. In addition to producing game-changing solutions for hotels, she consults with hotel owners, designers, and manufacturers across the country to develop and implement an aggressive approach to eradicating bed bug infestation.

Ms. Michael graduated from Edith Stein Gymnasium in Germany with a major in Chemistry. She also has a degree in fashion design from Academia d' Alta Moda Koefia in Rome, Italy. Born in Germany, she speaks German, English, French, Italian, and Spanish.

Ms. Michael can be contacted at 650-877.2331 or info@skybluetextiles.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.