Mr. Greenbaum

Jonathan Greenbaum

Partner

Nixon Peabody

Jonathan W. Greenbaum is a partner of Nixon Peabody LLP's Labor and Employee Benefits Practice Group. Mr. Greenbaum focuses on labor-management relations on behalf of management and in the defense of employers in employment-related litigation in state and federal courts, including discrimination claims, wrongful discharge, breach of employment contract claims and claims for employee benefits. Mr. Greenbaum also has an active practice in alternative dispute resolution. He frequently represents employers and management in collective bargaining negotiations and in proceedings before the National Labor Relations Boards and in arbitration hearings. Mr. Greenbaum advises employers on preventive employment policies and represents employers in investigations conducted by federal, state, and local administrative agencies. Prior to joining the firm, Mr. Greenbaum was a founding partner with a Washington, DC, law firm that exclusively represented employers and management in the fields of labor, employment, business immigration, benefits, and related litigation.

Mr. Greenbaum can be contacted at 202-585-8326 or jgreenbaum@nixonpeabody.com

Coming Up In The June Online Hotel Business Review




{300x250.media}
Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.