Mr. Crellin

Roger Crellin

President of the Americas

iBAHN

Roger Crellin joined iBAHN in early 2011 as President for the Americas. In this role, he directs all aspects of iBAHN’s broadband, convention, networks and IPTV business for the region and also has responsibility for the strategic direction and day-to-day direct management of the Americas region. He serves on the iBAHN global management leadership council which is responsible for the strategy of the global business and its customer direction. He is based in Denver, Colorado, at the company’s regional headquarters office for the Americas. Mr. Crellin’s specialization is driving the commercial success of technology applications.

Prior to joining iBAHN, he served as the managing director of Acentic, a European competitor, for nearly six years. During his highly successful tenure, Mr. Crellin managed the company’s European financial, operations, sales and marketing performance across seven subsidiaries and more than 20 territories. He also successfully expanded the company’s European sales and operations distribution throughout Eastern Europe, Russia, Middle East and Africa. These activities resulted in a more robust customer facing and financially secure business which was successfully acquired under a trade sale in 2010.

Prior to his tenure at Acentic, Mr. Crellin served as general manager, consumer digital services at Fujifilm. In this role, he was charged with leading the division’s successful migration to digital printing. During this time he was recognized by an Australian Federal Government study and the University of Technology Sydney as a leader in the positive management of technological change impacts on operating businesses.

Mr. Crellin has deep experience in managing businesses in more than thirty countries across four continents, and has considerable global hospitality industry experience, including serving as chief operating officer for the International Hotels Association, Australia.

Originally studying economics whilst working in the finance and hotel industries Mr. Crellin earned a masters degree from the Melbourne Business School where he focused on international distribution strategy. He epitomizes the industry and the adage “think like a hotelier.”

Mr. Crellin can be contacted at 801-952-2019 or rcrellin@ibahn.com

Coming Up In The September Online Hotel Business Review




{300x250.media}
Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.