Mr. Crellin

Roger Crellin

President of the Americas

iBAHN

Roger Crellin joined iBAHN in early 2011 as President for the Americas. In this role, he directs all aspects of iBAHN’s broadband, convention, networks and IPTV business for the region and also has responsibility for the strategic direction and day-to-day direct management of the Americas region. He serves on the iBAHN global management leadership council which is responsible for the strategy of the global business and its customer direction. He is based in Denver, Colorado, at the company’s regional headquarters office for the Americas. Mr. Crellin’s specialization is driving the commercial success of technology applications.

Prior to joining iBAHN, he served as the managing director of Acentic, a European competitor, for nearly six years. During his highly successful tenure, Mr. Crellin managed the company’s European financial, operations, sales and marketing performance across seven subsidiaries and more than 20 territories. He also successfully expanded the company’s European sales and operations distribution throughout Eastern Europe, Russia, Middle East and Africa. These activities resulted in a more robust customer facing and financially secure business which was successfully acquired under a trade sale in 2010.

Prior to his tenure at Acentic, Mr. Crellin served as general manager, consumer digital services at Fujifilm. In this role, he was charged with leading the division’s successful migration to digital printing. During this time he was recognized by an Australian Federal Government study and the University of Technology Sydney as a leader in the positive management of technological change impacts on operating businesses.

Mr. Crellin has deep experience in managing businesses in more than thirty countries across four continents, and has considerable global hospitality industry experience, including serving as chief operating officer for the International Hotels Association, Australia.

Originally studying economics whilst working in the finance and hotel industries Mr. Crellin earned a masters degree from the Melbourne Business School where he focused on international distribution strategy. He epitomizes the industry and the adage “think like a hotelier.”

Mr. Crellin can be contacted at 801-952-2019 or rcrellin@ibahn.com

Coming Up In The November Online Hotel Business Review




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Feature Focus
Architecture & Design: Authentic, Interactive and Immersive
If there is one dominant trend in the field of hotel architecture and design, it’s that travelers are demanding authentic, immersive and interactive experiences. This is especially true for Millennials but Baby Boomers are seeking out meaningful experiences as well. As a result, the development of immersive travel experiences - winery resorts, culinary resorts, resorts geared toward specific sports enthusiasts - will continue to expand. Another kind of immersive experience is an urban resort – one that provides all the elements you'd expect in a luxury resort, but urbanized. The urban resort hotel is designed as a staging area where the city itself provides all the amenities, and the hotel functions as a kind of sophisticated concierge service. Another trend is a re-thinking of the hotel lobby, which has evolved into an active social hub with flexible spaces for work and play, featuring cafe?s, bars, libraries, computer stations, game rooms, and more. The goal is to make this area as interactive as possible and to bring people together, making the space less of a traditional hotel lobby and more of a contemporary gathering place. This emphasis on the lobby has also had an associated effect on the size of hotel rooms – they are getting smaller. Since most activities are designed to take place in the lobby, there is less time spent in rooms which justifies their smaller design. Finally, the wellness and ecology movements are also having a major impact on design. The industry is actively adopting standards so that new structures are not only environmentally sustainable, but also promote optimum health and well- being for the travelers who will inhabit them. These are a few of the current trends in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.