Mr. Millar

Ian Millar

Deputy Director of INTEHL

Ecole Hôtelière de Lausanne

Ian Millar’s double expertise in the areas of hospitality and information technology sets him at the forefront of new developments in the international hospitality industry.

In addition to his BA Honours degree in International Hospitality Management from the University of Brighton, UK, he is a certified computer technician (Comptia A+).

Professor Millar is also a Certified Hospitality Technology Professional – the first European to receive this qualification for hospitality professionals, which is awarded by HFTP (Hospitality Financial and Technical Professionals), a reputed international association which serves over 4,800 members across the world.

Professor Millar is a frequent presenter at international IT conferences and is a member of the Advisory Board of the European Hospitality Technology Education Conference (EHTEC), a group of global hospitality experts.

He is a member of the Board of Directors of HFTP (Hospitality financial and technology professionals) as the group’s educational representative, with the responsibility of helping HFTP to achieve its strategic goals and to help with European expansion.

Professor Millar began his career as a Food and Beverage manager in the UK and then implemented various hospitality IT systems for companies based in London and Paris. He joined EHL in 2001. Professor Millar has been instrumental in developing the exceptional resources and expertise available to students at the school. He created EHL’s unique CyberHotel, a specially equipped and fully functional centre on campus that features best practical IT solutions in hospitality technology currently used in the industry. Professor Millar has also set up a Student Chapter for the European HFTP at EHL which regularly hosts guest speakers and meetings, and whose main purpose is the education of EHL students in the areas of technology and finance.

As of May 2011, Professor Millar is the deputy director of INTEHL, the Institute of Innovation and Entrepreneurship at EHL.

Presentations:

HITEC 2006 – Session speaker – Food and beverage Business intelligence systems EHTEC 2006 – Session speaker – Software as a Service EHMA 2007 – Session speaker – Implementing software as a service applications. EHMA – 2008 – Session speaker – Guest room technology Master Inn Holders 2009 – Generation “Y” and technology use, considerations for hoteliers Master Inn holders 2010 – Top 10 technology issues in hospitality EHTEC 2010 – Session speaker “generation Y and hospitality technology” HVS INDIA 2010 – Keynote speaker “Hospitality technology as a service” Catersource 2011 – Event and meeting technology

Guest lecturer:

Emirates academy Dubai 2008 – Guest lecturer, Hospitality Information technology Romania Hotel school – 2008, 2010, Guest lecturer, hospitality information technology

Articles:

HTR (Swiss hospitality newspaper) – various technology articles 2008 / 2009 EHLITE magazine – Hospitality technology for guest rooms EHLITE magazine – Boutique hotel technology Hotel Yearbook 2009 – Future use of devices and internet for hotels Hotel yearbook 2010 – Technology standards in hotels Hotel Yearbook 2011 – Technology Roundtable The Bottomline – May 2009 – Real time room maintenance The Bottomline – may 2010 – Embrace the generation Gap

Mr. Millar can be contacted at +41 21 785 11 74 or Ian.millar@ehl.ch

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.