Mr. Guest

Jason Guest

Account Manager, Americas

Aptilo Networks

Jason Guest is an Account Manager for Aptilo Networks, the global leader in pre-integrated management solutions for control of billing, user services and access in Wi-Fi, WiMAX™ and LTE networks. Mr. Guest is responsible for sales in North America, the Caribbean, Central America, and South America.

Prior to joining Aptilo, Mr. Guest was responsible for information technology sales at Regus plc., the world’s largest provider of workplace solutions. While there he helped to introduce and implement the sales strategy for a new information technology products and services division.

Other areas of experience include implementing a SAP solution for The Home Depot, the world's largest home improvement specialty retailer, focusing on CRM, HR, supply chain, finance, training, and procurement.

Currently Mr. Guest is actively working to expand Aptilo’s market presence in the hospitality sector, focusing on adding new features and functionality catering to this industry with solutions including Guest Internet Access and other service management and policy control solutions in the implementation of mobile broadband.

With a broad information technology background, Mr. Guest’s responsibilities also include working on initiatives with large enterprise clients, public and municipal Wi-Fi as well as the healthcare industry. He holds a Bachelor of Science in Business Management with a concentration in Global Business Management from the University of Phoenix. Directed at international marketing, global finance, as well as international trade and investment, the educational background of Mr. Guest is suited to working on a multinational level. Also while enrolled at the University of Phoenix, Mr. Guest received a Project Management Certificate, obtaining the proficiency necessary to control projects of varying sizes and degrees of scope.

Other areas of interests include world travel, having just returned from an excursion to SE Asia, scuba diving, mountain biking, hiking, and all things technology.

Mr. Guest can be contacted at 917-414-9262 or jason.guest@aptilo.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.