Ms. Buahene

Adwoa Buahene

Co-founder / Managing Partner

n-gen People Performance Inc.

As a managing partner and co-founder of n-gen People Performance Inc. (www.ngenperformance.com) Adwoa K. Buahene works with C-suite leaders and HR teams to understand and build strategies and programs that target, motivate and engage all four generations. With over 13 years of training and performance consulting experience, Ms. Buahene has devoted the last 7 years to researching and creating solutions that measurably improve workplace productivity.

Industry leaders in both the private and public sector have leveraged Ms. Buahene’s generational expertise since 2003. As co-founder of n-gen, she has presented at North America’s leading HR conferences, written numerous whitepapers and co-authored the book Loyalty Unplugged: How to Get, Keep & Grow All Four Generations. She is regularly quoted in national newspapers and trade magazines, radio and television.

Ms. Buahene has a master’s degree in analytic philosophy from Dalhousie University and was recently nominated for an RBC Canadian Woman Entrepreneur Trailblazer Award. She is a member of the Society for Human Resources Management, Human Resource Professionals of Ontario, and Provincial Partnership Council. She is the chair of the United Way Allocations Panel, and executive committee board member of VHA Home Health Care.

About n-gen

n-gen has worked with 10 of the 14 Canadian Fortune 500 companies. n-gen’s diverse client group spans small, medium & large enterprises, including 5 of the top 6 Canadian banks, 20 leading post-secondary institutions in North America, 12 of Canada’s largest energy companies, and government agencies at the federal, provincial, and municipal level. More than 25,000 people have benefited from n-gen’s expertise in the last 6 years, by attending a workshop or a presentation.

n-gen’s training programs, e-learning, and consulting services provide people managers at all levels, from front line to CEO, the strategies and techniques needed to manage, engage and lead a multigenerational workforce.

Ms. Buahene can be contacted at 416-362-7564 or abuahene@ngenperformance.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.